Highly-Anticipated PC Game from Best-selling PC Franchise Slated to
Ship June 2, 2009
REDWOOD CITY, Calif., Feb 03, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced that The Sims(TM) 3,
the highly-anticipated flagship game from the best-selling PC franchise, The
Sims will launch across the PC, Mac, iPhone, iPod Touch and mobile
devices summer 2009. The Sims 3 PC will ship to store shelves
worldwide starting June 2, 2009.
"The Sims 3 is an incredible game that lets you play with life,
create art and show off your creations," said Ben Bell, Executive
Producer, The Sims 3. "In the game, players are inspired by
endless creative possibilities like the new Traits and Lifetime Wish
features which allow players to create Sims with real personalities and
destinies. Players can then take their Sim into town to interact with
other Sims in the game and capture the action on video to show off
online." *
"The June launch combined with the break-through game the team is
building gives us the perfect runway to create awareness for The Sims
3," said Russell Arons, Vice President of Marketing for EA. "The
Sims 3 will be the original IP summer blockbuster of 2009 as we
build off the success of the best-selling PC franchise of all time to
create awareness with both loyal Sims fans and new players."
For more information about The Sims 3, please go to www.TheSims3.com.
The Sims 3, developed by The Sims Studio, is also in development
for Mac, iPhone, iPod Touch and mobile devices. To download artwork,
please visit www.info.ea.com.
* INTERNET CONNECTION required. See product pack for details.
About The Sims 3
Get inspired by the endless creative possibilities and unexpected
moments of surprise and mischief in The Sims 3! Customize your
Sims' appearances and choose up to five traits to create individual
personalities. From the "Romantic" trait or "kleptomaniac" trait to
"evil" trait, create millions of unique Sims from the vast amount of
personalities. New goal-oriented game play enables you to choose which
short or long-term objectives you want your Sims to pursue and even
determine your Sims' destinies in life. Create and edit your own movies
by capturing your gameplay moments or select from a library of clips.
Then join The Sims 3 online community where you can show off all
of your creations, get free bonus content, hear the latest news, and
more! Download exclusive content and hear the latest news of The Sims 3
at www.TheSims3.com.
About The Sims
The Sims franchise celebrates an impressive over 100 million
units sold since its launch in February 2000. Now translated into 22
different languages and available in 60 different countries, The Sims
quickly has become a universal gaming and cultural phenomenon. For the
latest information about The Sims and to check out the hottest
creations for The Sims 2 made by our community members, please
visit www.TheSims2.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle, POGO and The Sims are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. All other trademarks are the property of their respective
owners.
SOURCE: Electronic Arts Inc.
EA Play Label
Trudy Muller, 650-628-2926
Senior Director
tmuller@ea.com
Brooke Cahalane, 310-754-7312
Senior PR Manager
bcahalane@ea.com
Angie Newman, 650-628-2877
PR Manager
anewman@ea.com
Copyright Business Wire 2009