New Wii and Nintendo DS Games Will Have Girls Giggling, Playing and
Collecting Virtual Charms Everywhere From Pajama Parties to the Prom
LOS ANGELES, Jun 01, 2009 (BUSINESS WIRE) -- It's all about fun, friendship, and charms, as the Play Label of
Electronic Arts Inc. (NASDAQ:ERTS) today announced its new, original
video game franchise for girls: CHARM GIRLS CLUB(TM). Girls will be
immersed in the fabulous Charm Girls' world where they collect sparkly,
virtual charms as they complete challenges that are sassy, fun, and
relevant to their world. EA will release four CHARM GIRLS CLUB
titles this fall including CHARM GIRLS CLUB Pajama Party for the
Wii(TM), and three titles for the Nintendo DS(TM): CHARM GIRLS CLUB My
Perfect Prom, CHARM GIRLS CLUB My Fashion Mall and CHARM GIRLS
CLUB My Fashion Show.
"CHARM GIRLS CLUB celebrates everything that's fun about being a
girl," said Sarah Handley, Senior Director of Marketing, EA Play Label.
"Girls are gamers too and EA wants to provide them with games that are
fun, fabulous and appeal to their interests."
In the CHARM GIRLS CLUB games, girls are introduced to their new
BFFs, the Charm Girls. The Charm Girls guide players through the games,
give them a helping hand, and get their back when the evil Queen B's try
to intervene. Girls begin by customizing their own Charm Girl character
that represents their unique style. Girls can choose from thousands of
trendy and stylish combinations, customizing their entire look from head
to toe, including their facial features, hair, make-up, wardrobe, shoes
and even their accessories!
Collecting virtual charms is key in CHARM GIRLS CLUB. Challenges
that a girl completes can earn her a shiny new virtual charm that she
will add to her virtual charm jewelry box. Special multiplayer charms
can also be earned when playing with friends. Girls can show off their
new charms to one another and see who collects them all.
Each CHARM GIRLS CLUB game presents its own unique scenario that
will have girls grinning from ear to ear. In CHARM GIRLS CLUBPajama
Party for Wii, girls can play with the Charm Girls, or with as many
as seven friends, for the ultimate interactive slumber party experience.
Girls will have an all night gigglefest playing more than 30 hilarious
games like Bed Bounce, Pillow Fight, Speed Hair Teasing, and many more.
Using the Wii Remote's motion-sensing technology, CHARM GIRLS CLUB
Pajama Party takes classic pajama party games and activities to a
whole new level.
And there's even more fun to be had for girls on the go with three CHARM
GIRLS CLUB titles for the handheld Nintendo DS system. In CHARM
GIRLS CLUBMy Perfect Prom, girls choose the perfect dress,
the perfect date and play through dozens of zany activities before
attending the big night! In CHARM GIRLS CLUBMy Fashion Show, girls
select their models and the most awesome outfits in a series of wild
challenges to see who rules the virtual runway. In CHARM GIRLS CLUBMy Fashion Mall, girls manage the mall and tackle wacky mall
mishaps everywhere from the food court to the accessories boutique to
the nail salon.
"With CHARM GIRLS CLUB, we're providing girls with quality games
that emphasize cool characters, fun challenges, customization and lots
of collectible charm rewards that can be shared across products," said
Dyan Williams, Senior Producer, EA Play Label. "Girls are really excited
about a new line of games made just for them."
Developed by the EA Casual Studios, the CHARM GIRLS CLUB games
are scheduled to be available Fall 2009. These games have not yet been
rated by the ESRB and PEGI. For more information, visit http://www.charmgirlsclub.com
or to download artwork, visit http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Charm Girls Club are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Wii and Nintendo DS are trademarks of Nintendo.
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SOURCE: Electronic Arts Inc.
EA
Katie Carrico, 310-754-7190
Senior Publicist
kcarrico@ea.com
Brooke Bauguess, 310-754-7312
Senior PR Manager
bbauguess@ea.com
Copyright Business Wire 2009