Press Release Details

All-New Editions of Madden NFL, FIFA, NHL and NBA LIVESpotlight Music from International Superstars and Breakthrough Artists

LOS ANGELES, Jul 27, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today unveiled the full soundtracks for Madden NFL 10,FIFA 10, NHL(R)10 and NBA LIVE 10. This first-ever quadruple announcement represents the sounds of this fall's four sports franchises and affirms EA's standing as the leaders in worldwide videogame music and marketing.

"Each EA SPORTS game is unique to every gamer that picks up the controller, we wanted to make sure the music matched each of those unique experiences," said Steve Schnur, Electronic Arts' Worldwide Executive for Music and Marketing. "With the big songs and huge bands in Madden NFL, bringing back the Soul of the Game to NBA LIVE, tapping into the hard hitting metal tracks of NHL and the international flavor of FIFA, this year's EA SPORTS soundtrack line up aligns with each of the game's unique styles."

MADDEN NFL 10

Since 2001, the annual Madden NFL soundtrack has become music's most essential launching pad for such artists as Avenged Sevenfold, Franz Ferdinand, Lupe Fiasco and Fallout Boy. This year, Madden NFL 10 makes the ultimate surprise play with a front-line of classics that includes Black Sabbath, 2Pac, Iron Maiden, Kid Rock, Nirvana, Public Enemy, System Of A Down and Rage Against The Machine; tracks by breakout bands Airbourne, Mastodon, and Killswitch Engage; and an exclusive new song by Cypress Hill.

The complete in-game soundtrack for Madden NFL 10:

NBA LIVE 10

Long recognized as the premiere showcase for diverse and innovative new music, NBA LIVE 10 features more than 80% exclusive tracks, including reinvented classics from Afrika Bambaataa, Dead Prez and Snoop Dogg, along with ground-breaking collaborations by indie-rockers Matt & Kim with the legendary De La Soul, and newcomers Mickey Factz & B.o.B. The soundtrack also spotlights never-before-heard songs from Beastie Boys and Wyclef Jean.

The complete in-game soundtrack for NBA LIVE 10:

NHL 10

NHL 10 boasts a crunching line-up of metal, indie-punk and rapcore tracks from both legendary platinum bands - including Megadeth, Scorpions, Green Day and Rancid - and breakthrough new acts such as Cancer Bats and Metalkpretty.

The complete in-game soundtrack for NHL 10:

FIFA 10

For the latest edition of the most influential global soundtrack in the world today, EA SPORTS FIFA 10 brings together genre-spanning tracks from 39 different artists representing more than 25 nations, including England, Spain, Germany, Sweden, Mexico, Brazil, Norway, New Zealand, Israel, USA and Nigeria.

The complete in-game soundtrack for FIFA 10:

For more information and previews of EA SPORTS franchise soundtracks, please visit http://www.ea.com/music.

EA SPORTS(TM) is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL^(R) hockey, NBA LIVE basketball, NCAA^(R) Football and Tiger Woods PGA TOUR^(R).

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS^TM, EA^TM, EA Mobile^TM and POGO^TM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, FIFA, NBA, NHL, NCAA, Tiger Woods, and PGA TOUR are trademarks of their respective owners and used with permission. All other trademarks are the property of their respective owners.

SOURCE: Electronic Arts Inc.

EA Music Group
Kiley Kmiec, 310-754-7522
KKmiec@ea.com

Copyright Business Wire 2009