5-on-5 Pure Adrenaline NFL Football Meets the Award-Winning Football
Franchise
REDWOOD CITY, Calif., Oct 14, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (Nasdaq: ERTS) announced today an all-new way to
experience the Madden NFL franchise with Madden NFL Arcade - a
fun, pick-up-and-play, 5-on-5 football game from EA Tiburon. Madden
NFL Arcade is pure adrenaline football for both casual and diehard
NFL fans, featuring a unique art style that brings your favorite players
to life like never before! Madden NFL Arcade will be available as
a download on Xbox LIVE Arcade and the PlayStation Store for 1200 MS
Points and $14.99 respectively, just in time for the holidays in
December.
"When you look around the office and see your whole team playing and
having tons of fun with it, you know the game hit the right mark," said
marketing director Nathan Stewart. "We have diehard Madden fans who have
worked on the franchise for a decade, and more casual gamers who are all
playing together and enjoying it. If our productivity the past few weeks
is any indication, we've created a game that everyone will love."
Choose one of your favorite 32 NFL teams and distinctive home stadium
for a battle with the best five players on each side of the ball, and
let the excitement begin! Each team is given four downs to march 60
yards to pay dirt - no penalties or field goals allowed here, pal! Get
your Madden NFL fix in a completely new way, with fast-paced games where
the first team to 30 wins. Want to mix it up? Madden NFL Arcade
can be tailored to fit your liking by changing options, such as skill
level, points to win, and more; making each game unlike the one before.
Take advantage of 13 unique "Game Changers" to break the game wide open
on a single play. Add an entourage of lineman to get the sack, freeze an
opposing player, turn off your opponent's passing icons, and much more.
No lead is safe in Madden NFL Arcade.
Madden NFL Arcade is the perfect video game for gameday, allowing
up to four players to play co-op on a single console. You can also take
on the world online in head-to-head matches and track your performance
via interactive leaderboards. If you like to commemorate your gridiron
success, Madden NFL Arcade will also provide a host of
achievements and trophies to boost your gamer score.
Madden NFL Arcade is rated E for everyone by the ESRB andis
developed in Orlando, Florida by the EA Tiburon studio, which also
produces NCAA(R) Football, Tiger Woods PGA TOUR(R) and EA SPORTS MMA.
For assets regarding Madden NFL Arcade, please visit: http://info.ea.com
For more information about Madden NFL Arcade visit:
maddennfl.easports.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, the EA SPORTS logo, EA Mobile and POGO are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. John Madden, NFL, NCAA, Tiger Woods and PGA TOUR are
trademarks of their respective owners and used with permission. Xbox,
Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of
companies and are used under license from Microsoft. "PlayStation" and
"PSP" are registered trademarks of Sony Computer Entertainment Inc. All
other trademarks are the property of their respective owners.
ABOUT NFL PLAYERS
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of
the NFL Players Association. Representing more than 1,800 active and
many memorable retired NFL players, NFL PLAYERS "takes the helmets off"
the players and markets them as personalities as well as professional
athletes. Through an exclusive sponsorship agreement between the
organization and the NFL, players are integrated into NFL sponsor
activation programs. In addition, under an exclusive agreement between
NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website,
is part of the NFL Internet Network. Each year NFL PLAYERS negotiates
and facilitates more than 4,000 player marketing opportunities for
players. NFL PLAYERS activities include retail licensing, corporate
sponsorships and promotions, special events, radio and television
projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Jennica Pearson, PR Coordinator, 407-386-5179
jpearson@ea.com
Rob Semsey, Sr. PR Manager, 407-386-5337
rsemsey@ea.com
Copyright Business Wire 2009