Three-Time NBA All-Star Currently Looking for First NBA Title
REDWOOD CITY, Calif., Jun 11, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) announced today that Orlando Magic
center, Dwight Howard, will be the cover athlete for NBA LIVE 10.
A three-time NBA All-Star, Howard is currently looking to lead the Magic
franchise to their first NBA Championship. The No. 1 pick of the 2004
NBA Draft was the 2009 NBA Defensive Player of the Year presented by Kia
Motors, an All-NBA First Team selection the last two seasons, and stole
the show at the 2008 NBA Sprite Slam Dunk Contest with his superhero
antics. Additionally, Howard was the starting center of the 2008 U.S.
Basketball Men's Senior National Team which won the gold medal at the
Olympics in Beijing. NBA LIVE 10 is currently in development
under the EA SPORTS(TM) brand by EA Canada in Vancouver, B.C. and will be
available worldwide this October.
"It's an honor to be named as the cover athlete for NBA LIVE 10,"
said Howard. "This year has been a crazy ride and this is a cool way to
cap it off. Of course - there is one more thing I'm on the hunt for that
would complete it."
Featuring several innovations to the core gameplay experience and online
game modes, NBA LIVE 10 is bringing a renewed focus to the
long-running EA SPORTS basketball franchise. The groundbreaking Dynamic
DNA service, driven by Synergy Sports Technology, will make a return in NBA
LIVE 10, with significant improvements that will allow players to
connect their game to the NBA season like never before.
Along with Howard, regional NBA LIVE 10 cover athletes for
France, Germany, Spain and Italy will be named at a later date.
The NBA LIVE franchise has graced multiple generations of consoles for
over 15 years, and has sold more than 35 million units lifetime. The
game will be available for the PLAYSTATION(R)3 computer entertainment
system, PSP(R) (PlayStation(R)Portable) system, and Xbox 360(R) video game and
entertainment system from Microsoft. The game has not yet been rated by
the ESRB. For more information, log onto www.nbalive10.com.
Media can find screenshots and pack art of the game at http://info.ea.com.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL
Football, FIFA Soccer, NHL(R) hockey, NBA
LIVE basketball, NCAA(R) Football and Tiger
Woods PGA TOUR(R).
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
The NBA and individual NBA member team identifications used on or in
this product are trademarks, copyrighted designs and other forms of
intellectual properties of NBA Properties, Inc. and the respective NBA
member teams and may not be used, in whole or in part, without the prior
written consent of NBA Properties, Inc. © 2009 NBA Properties, Inc. All
Rights Reserved. John Madden, NFL, FIFA, NHL, NCAA, and Tiger Woods PGA
TOUR are trademarks of their respective owners and used with permission.
Xbox and Xbox 360 are registered trademarks of the Microsoft group of
companies. "PlayStation", "PLAYSTATION" "PS" Family logo and "PSP" are
registered trademarks of Sony Computer Entertainment Inc. Memory Stick
Duo(TM) may be required (sold separately). All other trademarks are the
property of their respective owners.
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SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Duke Indrasigamany, 604-456-3150
Publicist
dukei@ea.com
Jen Riley, 604-456-5081
PR Manager
jriley@ea.com
David Tinson, 650-628-5189
Director, Communications
dtinson@ea.com
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