LOS ANGELES, May 13, 2009 (BUSINESS WIRE) -- Creative Minx Marketing today announced that it will represent
Electronic Arts Inc. (NASDAQ:ERTS) for outbound licensing opportunities
for several of EA's key franchises. Creative Minx will create brand
extensions through merchandising across multiple categories, such as
collectibles, peripherals, apparel, and accessories for blockbuster
franchises like The Sims(TM), MySims(TM), Dead Space(TM), Mass Effect(TM) 2,
Dragon Age(TM), Dante's Inferno(TM) and Army of Two(TM).
"Creative Minx is proud to be working with EA, and to be able to
represent such a strong portfolio of highly-recognizable gaming titles,"
Andi Riordan-Scott, President of Creative Minx Marketing. "We look
forward to building successful merchandising franchises across multiple
categories and distribution channels for EA's top brands and leveraging
the awareness of its strong consumer base."
"EA is pleased to work with Creative Minx Marketing in order to build
additional awareness and brand extensions across several of our
entertainment properties," said Patrick O' Brien, VP of EA
Entertainment. "We selected Creative Minx for its deep experience and
long-term relationships throughout the licensing industry, as well as
its proven track record of being able to create and maintain
merchandising franchises for interactive brands."
About Creative Minx Marketing
Creative Minx Marketing is a full service licensing and marketing
agency with 20 years of experience, specializing in acquisition of major
licenses, strategic brand building, target marketing programs, and
promotional opportunities. Services include licensing consulting,
business development, strategic market analysis, and retail development
and planning. Expertise includes research, evaluation, negotiation and
acquisition of entertainment, interactive gaming, branded, sports,
corporate, fashion, teen and children's licenses. Development of fully
integrated licensed program management, creation of marketing
strategies, and implementation of licensed merchandising programs and
advertising campaigns. www.Creativeminx.com
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, a
leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
Freestyle TM and POGOTM. In fiscal 2009, EA posted
GAAP net revenue of $4.2 billion and had 31 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle, POGO, The Sims, MySims, Dead Space,
Dante's Inferno and Army of Two are trademarks or registered trademarks
of Electronic Arts Inc. in the U.S. and/or other countries. Mass Effect
and Dragon Age are trademarks or registered trademarks of EA
International (Studio and Publishing) Ltd. in the U.S. and/or other
countries.
SOURCE: Electronic Arts Inc.
EA Communications
Holly Rockwood, 650-628-7323
hrockwood@ea.com
or
Creative Minx Marketing, Inc.
Andi Riordan-Scott, 818-735-0705
andi@creativeminx.com
Copyright Business Wire 2009