REDWOOD CITY, Calif., Sep 22, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced that it is giving
away a brand new 2010 BMW M3 via Twitter. Need for Speed is
posting five daily Twitter missions challenging followers to complete
various challenges to win the BMW M3 as well as other great prizes
including copies of Need for Speed SHIFT, an Xbox 360 and
wireless racing wheel, concert tickets, and more.
The rules are simple - the more missions you complete, the greater your
chances are of winning the BMW M3 (up to five entries per person if you
complete all five missions). To be eligible to win the Need for Speed
M3 Missions Sweepstakes, you need to be 18 years or older and a
resident of the United States. You also need to follow @NeedforSpeed on
Twitter and complete at least one of the five missions. For a complete
breakdown of the rules, visit www.needforspeed.com.
With a perfect score from GameSpy.com and G4TV.com, and 90+ scores from
IGN.com, Official Xbox Magazine, PlayStation: The Official Magazine,
Team Xbox.com, Game Daily.com, Gametrailers.com and more, Need for
Speed SHIFT redefines the racing genre by combining real world
physics with perception based G-forces. The game introduces a brutal
first-person crash dynamic that creates an unparalleled immersive
experience. The signature cockpit view delivers a true driver's
experience. Need for Speed SHIFT further personalizes the
experience through the all-new driver profile -- a unique persona based
on the driving skill and style of each player. Need for SpeedSHIFT
is the most realistic and intensive authentic racing game ever.
Need for Speed SHIFT is now available on the PlayStation(R)3
computer entertainment system, Xbox 360(R) video game and entertainment
system, PC, PSP(R) (PlayStation(R)Portable) system and coming soon on the
iPhone(TM). More information can be found at www.needforspeed.com
or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft
group of companies. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. All other trademarks are the property of
their respective owners.

SOURCE: Electronic Arts Inc.
EA Public Relations
Dana Sissons, 604-456-5004
dsissons@ea.com
or
Peter Nguyen, 650-628-3607
pnguyen@ea.com
or
Tammy Schachter, 650-628-7223
tschachter@ea.com
Copyright Business Wire 2009