EA SPORTS Introduces All-New Game Mode for Madden NFL 10
REDWOOD CITY, Calif., Nov 04, 2009 (BUSINESS WIRE) -- Electronic
Arts Inc. (NASDAQ:ERTS) announced today the addition of Madden
Ultimate Team, a new, strategic game mode for the critically
acclaimed Madden
NFL 10 on the PlayStation(R)3 computer entertainment system and
Xbox 360(R) video game and entertainment system. Take the challenge to
create the definitive NFL team, by collecting virtual cards that include
everything from NFL superstars, head coaches, stadiums and much more.
Perfect for card collectors and fantasy football gurus, Madden
Ultimate Team provides a unique football experience, giving you
total control over building a single team in the quest to be crowned the
ultimate Madden team.
The award-winning Madden NFL 10 has achieved new franchise
records for online play, with over 45 million online games played on
Xbox 360 and PlayStation 3, since its worldwide launch on August 14,
2009. With more than 2 million online users waiting for a new challenge, Madden
Ultimate Team provides the opportunity to put your personally
crafted team up against the rest of the world.
"Madden Ultimate Team is yet another example of how EA SPORTS is
expanding the MaddenNFL experience to all types of
gamers. Card collecting and fantasy football are huge parts of an NFL
fan's lifestyle and we took the best of both worlds and combined it with Madden
NFL10," said Jeremy Strauser, Executive Producer for Madden
NFL 10 and Madden Ultimate Team. "It's not just about
building a team of players, as you have to also manage coaches,
injuries, and team chemistry. It doesn't matter if you're a hardcore Madden
NFL player, a fantasy football fan, or just an NFL fan - Madden
Ultimate Team brings something for everyone."
Madden Ultimate Team allows fans to collect up to nine types of
cards through, platinum, gold, silver and bronze virtual packs. The
customization options are endless as you are responsible for selecting
everything from the team playbook to the uniforms. Earn coins to buy new
cards or card packs through your performance on the field, acquire new
cards through the auction block, or purchase card packs through the
in-game store. Collect cards with players from the same pro and college
team to get an on-field chemistry boost. Collect rare, legendary player
cards to put your team over the top, like the 1999 Vikings Randy Moss
and the 1995 Packers Brett Favre player cards. You can even back up
Brett with his 2009 Vikings player card. Build a dynasty through weekly
online deals or find the final missing piece to your team's puzzle.
Easily select the starting offense, defense, and special teams or have Madden
Ultimate Team do it for you. Once your team is set to your liking,
put it to the test against human opponents or against the CPU. See how
your team stacks up against other Madden Ultimate Team players
via online learderboards and prove you are the best of the best.
The Madden Ultimate Team game mode will be available free for Madden
NFL 10 in January, via Xbox LIVE and the PlayStation Network. NFL
fans can experience the new game mode by creating a team with the
provided starter pack of players and other virtual cards, and jump right
onto the field. Madden NFL 10 and an internet connection is
required for play.
Madden Ultimate Team is rated E for everyone by the ESRB andis
developed in Orlando, Florida by the EA Tiburon studio, which also
produces NCAA(R) Football, Tiger Woods PGA TOUR(R) and EA SPORTS(TM) MMA.
For more information about Madden Ultimate Team visit: http://maddennfl.easports.com
For screenshots and other Madden Ultimate Team assets visit: http://eaus.gamespress.com/release.asp?i=1244
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, the EA SPORTS logo, EA Mobile and POGO are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. John Madden, NFL, NCAA, Tiger Woods and PGA TOUR are
trademarks of their respective owners and used with permission. Xbox 360
and Xbox LIVE are trademarks of the Microsoft group of companies and are
used under license from Microsoft. "PlayStation" is a registered
trademark of Sony Computer Entertainment Inc. All other trademarks are
the property of their respective owners.
ABOUT NFL PLAYERS
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of
the NFL Players Association. NFL PLAYERS provides EA SPORTS with
the rights to use player names and likenesses in Madden NFL 10.
Representing more than 1,800 active and many memorable retired NFL
players, NFL PLAYERS "takes the helmets off" the players and markets
them as personalities as well as professional athletes. Through an
exclusive sponsorship agreement between the organization and the NFL,
players are integrated into NFL sponsor activation programs. In
addition, under an exclusive agreement between NFL PLAYERS and the NFL,
NFLPLAYERS.COM, the company's official website, is part of the NFL
Internet Network. Each year NFL PLAYERS negotiates and facilitates more
than 4,000 player marketing opportunities for players. NFL PLAYERS
activities include retail licensing, corporate sponsorships and
promotions, special events, radio and television projects, publishing
and internet. For more information, please visit NFLPLAYERS.COM
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Jennica Pearson, 407-386-5179
PR Coordinator
jpearson@ea.com
Rob Semsey, 407-386-5337
Sr. PR Manager
rsemsey@ea.com
Copyright Business Wire 2009