'Mass Effect: Pinnacle Station' Pack Re-engages Players in
Anticipation of Mass Effect 2 this Winter
EDMONTON, Canada, Aug 26, 2009 (BUSINESS WIRE) -- Leading video game developer BioWare(TM), a division of Electronic Arts
Inc. (NASDAQ: ERTS) today announced the launch of Mass Effect:
Pinnacle Station,a new Game Add-on for the original Mass
Effect(TM) game, the first episode in the epic trilogy. The Game Add-On
for the 2007 award-winning Xbox 360(R) video game and entertainment system
and downloadable pack for the PC title introduces an intense combat
challenge to the epic Mass Effect universe. Picking up where the
first game ended, players will enter Pinnacle Station,a
top-secret Alliance training facility. Featuring 13 scenarios ranging
from fast-paced combat simulations to high-stakes winner-takes-all
wagers, players will push their combat skills to the limit. The Mass
Effect: Pinnacle Station Game Add-On is available today for 400
Microsoft points on Xbox LIVE Marketplace. It is also available for the
PC version at $5 and can be found at http://eastore.ea.com.
In Pinnacle Station, players will encounter aggressive simulated
enemies and unlock a mysterious new location. In the station players
will acquire rare weapons and special armor available exclusively in the Pinnacle
Station Game Add-On. With each successful mission, players are
rewarded with Xbox 360 Achievement points.
"At BioWare, we're committed to providing ongoing support for all our
franchises. With Mass Effect: Pinnacle Station, you'll execute
challenging new combat missions that will allow you to reenter the Mass
Effect galaxy with a bang!" said Dr. Ray Muzyka, Group General
Manager and Senior Vice President, Electronic Arts, and co-founder and
CEO, BioWare. "Regardless of whether you choose to start Mass Effect 2
as a standalone adventure, or import your Mass Effect saved
games, we know that you will enjoy Episode 2 for all of its intense
action, dramatic plot twists and memorable characters."
Pinnacle Station for Xbox 360 is now available for download on
LIVE Marketplace for 400 Microsoft points at http://marketplace.xbox.com/en-US/.
To download the PC version visit the EA store at http://eastore.ea.com.
The 1.02 patch for Mass Effect is required for the installation
of Pinnacle Station and is available for download today on http://masseffect.bioware.com/.
The Mass Effect trilogy is a masterful science fiction adventure
set in a vast universe filled with dangerous alien life and mysterious
uncharted planets. Mass Effect 2 is scheduled for release on Xbox
360 and PC in early 2010. Screenshots showcasing Pinnacle Station
can be found at info.ea.com. Follow us on Twitter at: http://twitter.com/masseffect2.
About BioWare
BioWare develops computer, console, handheld, mobile and online video
games focused on rich stories and memorable characters. Since 1995,
BioWare has created some of the world's best-selling titles, including
the award-winning Baldur's Gate(TM) and Neverwinter Nights(TM) series, Star
Wars(R): Knights of the Old Republic(TM) and Sonic(TM) Chronicles: The Dark
Brotherhood (for the Nintendo DS(TM)). Original BioWare-created
intellectual properties include Jade Empire(TM) and the 2007 Game of the
Year, Mass Effect(TM). With studios in Edmonton (Alberta, Canada), Montréal
(Québec), and Austin (Texas), BioWare is hard at work on the epic
fantasy roleplaying game, Dragon Age(TM): Origins, Mass Effect 2(TM), the epic
sequel to Mass Effect, and the story-driven massively multiplayer game,
Star Wars(R): The Old Republic(TM), as well as several unannounced projects.
In 2008, BioWare was acquired by the world's leading electronic
entertainment publisher, Electronic Arts. For more information on
BioWare, visit www.bioware.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or
registered trademarks of EA International (Studio and Publishing) Ltd.
in the U.S. and/or other countries. EA, EA SPORTS, EA SPORTS BIG and
POGO are trademarks or registered trademarks of Electronic Arts Inc. in
the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of the
Microsoft group of companies. Nintendo DS is a trademark of Nintendo.
All other trademarks are the property of their respective owners.

SOURCE: Electronic Arts Inc.
EA Games Label PR
Tammy Schachter, 650-628-7223
tschachter@ea.com
or
BioWare/EAGL PR
Heather Rabatich, 780-430-0164 ext. 1457
heather@bioware.com
or
EA Games Label PR
Scott Gamel, 650-628-7286
sgamel@ea.com
Copyright Business Wire 2009