Game Sets the Stage for Dragon Age: Origins and a New Standard for
Browser Based Games
EDMONTON, Alberta, Oct 22, 2009 (BUSINESS WIRE) -- Leading video game developer BioWare(TM), a division of Electronic Arts
Inc. (NASDAQ:ERTS), today announced that the first chapter of Dragon
Age(TM) Journeys, a free* to play browser based game set in the Dragon
Age world, is now available. Dragon Age Journeysputs
players in the role of a hero exploring the underground dwarven kingdom
of Orzammar. Players will uncover a dastardly plot that threatens to
unleash a great evil that won't stop until it destroys all living
things. Based on BioWare's upcoming dark fantasy epic Dragon Age:
Origins, Dragon Age Journeyssets a new
standard of quality for browser-based games with addictive combat
mechanics and fluid gameplay. Players of Dragon Age Journeys
will have the chance to earn exclusive in game content for Dragon
Age: Origins on the day of its release.
The game is produced by a new browser-based production team at EA and an
all-star team of independent development talent, with the goal of
creating premium quality browser games. Dragon Age Journeys
represents EA's commitment to supporting talented independent developers.
"Dragon Age Journeys continues our mission of working with
talented game developers and artists to create high quality games,
blowing away expectations of what is possible in the browser," said Mark
Spenner, VP of Development, EA 2D. "We are honored to be working with
BioWare to introduce the Dragon Age franchise to a wide audience of
gamers."
"Dragon Age Journeys sets the stage for Dragon Age:
Origins," said Mark Darrah, Executive Producer, Dragon Age:
Origins. "The team has shown the Dragon Age Franchise in a bold new
light and the release of this game allows a broad audience of players to
discover our dark fantasy universe for the first time."
Dragon Age Journeysfeatures intense tactical
combat, a compelling story and deep customization. Players can choose
from one of six different origin stories, each offering a unique
background that shapes the lens of how the player perceives the world
and how the world will perceive them. The game will deliver an amazing
experience to fans looking for an introduction to BioWare's dark fantasy
epic, Dragon Age: Origins.
Dragon Age Journeys is now available free to players at www.dragonagejourneys.com
and more information is available at www.dragonage.com.
Dragon Age: Origins will be released on November 3rd
in North America and November 6th in Europe on the Xbox 360(R)
videogame and entertainment system and PC. The PlayStation(R)3 version
will follow later in November. Dragon Age: Originsis
rated M by the ESRB.
*Internet connection required.
About BioWare
BioWare develops computer, console, handheld, mobile and online video
games focused on rich stories and memorable characters. Since 1995,
BioWare has created some of the world's best-selling titles, including
the award-winning Baldur's Gate(TM) and Neverwinter Nights(TM)
series, Star Wars(R): Knights of the Old Republic(TM) and Sonic(TM)
Chronicles: The Dark Brotherhood (for the Nintendo DS(TM)). Original
BioWare-created intellectual properties include Jade Empire(TM) and
the 2007 Game of the Year, Mass Effect(TM). With studios in Edmonton
(Alberta, Canada), Montreal (Quebec), and Austin (Texas), BioWare is
hard at work on the epic fantasy roleplaying game, Dragon Age(TM):
Origins,Mass Effect 2(TM), the epic sequel to Mass Effect,
and the story-driven massively multiplayer game, Star Wars(R): The Old
Republic(TM), as well as several unannounced projects. In 2008, BioWare
was acquired by Electronic Arts, a leading global interactive
entertainment publisher. For more information on BioWare, visit www.bioware.com.
About Electronic Arts
Electronic Arts Inc. (EA), in Redwood City, California, is a leading
global interactive entertainment software company. Founded in 1982, the
Company develops, publishes, and distributes interactive software
worldwide for video game systems, personal computers, wireless devices
and the Internet. Electronic Arts markets its products under four brand
names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or
registered trademarks owned by EA International (Studio and Publishing)
Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA Mobile and
POGO are trademarks or registered trademarks of Electronic Arts Inc. in
the U.S. and/or other countries. Mirror's Edge is a trademark or
registered trademark of EA Digital Illusions CE AB. Xbox and Xbox 360
are trademarks of the Microsoft group of companies. "PlayStation" is a
registered trademark of Sony Computer Entertainment Inc. Nintendo DS is
a trademark of Nintendo. All other trademarks are the property of their
respective owners.

SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Tammy Schachter, 650-628-7223
Senior Director of PR
tschachter@ea.com
or
47 Communications
Brian Rubin, 212-391-4707
brian@fortyseven.com
or
EA Games Label PR
Erik Einsiedel, 780-430-0164 ext. 1146
erik@bioware.com
Copyright Business Wire 2009