Embark on a New Battle With an All-New Map
STOCKHOLM, Dec 16, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced that Battlefield
Heroes(TM), the hit Play 4 Free third-person shooter, has
recruited three million registered players. With endless hours of
signature Battlefield sandbox action and a built-in matchmaking
system to ensure new and old players of equal skill levels are paired
together for fair play, Battlefield Heroes is EA's popular
web-based free to download, free to play title. To further add to the
game's appeal, EA today released an all-new map for the ground-breaking
title that generates revenue through advertising and in-game item sales.
The new map, named "Sunset Showdown", features one central control
point. Set on a sunset island, players can use a variety of vehicles to
capture and control the hilltop church. Tanks will roam free on the
sunny side of the island while the shady eastern side offers more
protection for jeeps and infantry. All class types will be needed to
both attack and defend on this teamwork focused map.
"Battlefield Heroes continues to grow fast with well over 50,000
new players joining us every week. Our players have already logged in
over 1,300 years worth of game time and nearly 300 million kills over
150 million five-minute game rounds," said Ben Cousins, General Manager, Battlefield
Heroes team. "The vast majority of our players play for free, but if
they want to customize their character or enhance their game with weapon
upgrades or 'widgets' then there is a cool item for them in our store."
Players can quickly download and easily launch the game from http://www.battlefieldheroes.com.
Character customization and upgrade items are available for Valor
Points (points earned by playing the game) or with Battlefunds
(a fictional currency bought with a credit card, PayPal or other methods
such as SMS) so players can change or upgrade their hero at any time.
Battlefield Heroes is offered completely for free*. With its fun
cartoon-style graphics, customized matchmaking and non-stop action, the
game caters to players of all skill levels.
Battlefield Heroes is rated "T" by the ESRB and "16+" by PEGI.
For more information on the game, please visit www.battlefieldheroes.com
or www.ea.com.
Or follow us on Twitter at http://twitter.com/bfheroes.
*Internet connection required.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Battlefield Heroes is a trademark or registered trademark of EA Digital
Illusions CE AB. All other trademarks are the property of their
respective owners.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Jino Talens, 650-628-8911
Publicist
jtalens@ea.com
Kelly Ekins, 514-664-8143
Senior Publicist
kekins@ea.com
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Copyright Business Wire 2009