Community Celebrates with 'Heroes of the Fall' Update and All-New
Map
STOCKHOLM, Sep 25, 2009 (BUSINESS WIRE) -- Soldiers, we salute you! Electronic Arts Inc. (NASDAQ:ERTS) today
announced that Battlefield
Heroes(TM), the hit Play4Free third-person shooter has
recruited two million registered players. With endless hours of
signature Battlefield sandbox action, Battlefield Heroes
is EA's latest web-based free to download, free to play title which
generates revenue through advertising and in-game item sales. To
celebrate this milestone, on September 30, EA will release a free
'Heroes of the Fall' update for the game, including a brand new map.
Set against the backdrop of autumn colors, the new map will be
infantry-focused and set in a village with dozens of intersecting
canals. Intense battles will play out on the bridges and crossings,
while sneaky players can use the alleyways and channels to move
unnoticed for sudden flanking maneuvers and rear-guard actions.
Starting today, EA is accepting proposed names for the new map at http://www.battlefieldheroes.com.
Players can submit a proposed name for the soon-to-be released map, and
that name may be selected by the Battlefield Heroes development
team.
"Along with this new map, 'Heroes of the Fall' includes a slew of
changes including upgrades of the Gunner class and improvements to the
friends system," said Ben Cousins, General Manager, Battlefield
Heroes team. "We've also added a brand new ranking system for the
game - players can earn cool new titles for their heroes as they play -
showing everyone on the battlefield how dedicated they are."
Battlefield Heroes is offered completely for free*. With its fun
cartoon-style graphics, customized matchmaking and non-stop action, the
game caters to players of all skill levels.
Players can quickly download and easily launch the game from http://www.battlefieldheroes.com.
Before going into battle, gamers can create a number of personalized
characters. Battlefield Heroes features a non-traditional
third-person camera view so players can admire their one-of-a-kind hero
while taking out the enemy. Character customisation items are available
for Valor Points (points earned by playing the game) or with Battlefunds
(a fictional currency bought with a credit card, PayPal or other
methods) so players can update or change their hero's style at any time.
Battlefield Heroes is rated "T" by the ESRB and "16+" by PEGI.
For more information on the game, please visit www.battlefieldheroes.com
or www.ea.com.
Or follow us on Twitter at http://twitter.com/bfheroes.
*Internet connection required.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Battlefield Heroes is a trademark or registered trademark of EA Digital
Illusions CE AB. All other trademarks are the property of their
respective owners.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Jino Talens, 650-628-8911
Publicist
jtalens@ea.com
Kelly Ekins, 514-664-8143
Senior Publicist
kekins@ea.com
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Copyright Business Wire 2009