The Sims is a Global Cultural Phenomenon in 60 Countries and 22 Languages Thanks to Players of The Sims Everywhere
REDWOOD CITY, Calif.--(BUSINESS WIRE)--April 16, 2008--The
Sims™, a Label of Electronic Arts, Inc. (NASDAQ:ERTS), today
announced a significant entertainment milestone, celebrating 100
million units sold around the world, thanks to players of The Sims
everywhere. The first game from The Sims was sold in 2000 and has gone
on to become the best-selling PC game franchise of all time and is
sold in 22 languages and 60 countries around the world. The Sims
franchise has inspired millions of players to tell stories, create
characters, explore relationships, live through generations, design
fashions, and build homes and design home interiors for their Sims.
TheSims2.com, the vibrant online community of players of The Sims, has
more than 4.3 million unique visitors per month, who have downloaded
more than 70 million user-generated creations. A place to discover
player creativity is on YouTube, where more than 100,000 videos and
movies of The Sims have been shared, with about 200 million views.
As a special thank you to players of The Sims, visit TheSims2.com
on April 16th to download a complimentary exclusive outfit for your
Sims in honor of this milestone. It's the perfect outfit for your Sims
to enjoy a night of celebration!
"At this milestone, we want to thank players of The Sims
everywhere for making The Sims such a worldwide phenomenon," said Rod
Humble, Head of Studio for The Sims Label. "The Sims has been an
interactive experience for people around the globe to explore their
passion for creativity and we're thrilled to be a part of that. From
building houses and relationships, from the first kiss to a toddler's
first step, from kitchen fires - and even visits from ghosts, players
have told more than 100 million unique and fun stories!"
"The Sims is truly unique in the world of interactive
entertainment because it attracts creative people around the world of
all ages and both genders," said Nancy Smith, President of The Sims
Label. "Because of the open-ended creative freedom that players
experience with the game, The Sims has universal appeal like no other
game franchise. We thank players everywhere for their creativity,
sense of humor and strong sense of community that has made The Sims
the cultural phenomenon it is today."
The Sims from EA Mobile has seen phenomenal global success, with
more than nine million downloads of The Sims games onto people's
mobile devices, The Sims is a market leading downloaded game.
Fun facts to note: if 100 million boxes of The Sims were lined up
end-to-end, they would stretch from New York City to Moscow. And, with
100 million sold, one out of seven homes in Europe and one out of
three homes in America would have a product from The Sims franchise.
About The Sims Franchise
The Sims franchise celebrates an impressive over 100 million units
sold since its launch in 2000. Now translated into 22 different
languages in 60 different countries, The Sims has quickly become a
universal gaming and cultural phenomenon. For the latest information
about The Sims, please visit www.thesims.com. To check out the hottest
creations for The Sims 2 made by our community members, please visit
www.thesims2.com. To stay up-to-date on The Sims 3 news and
information, check out www.thesims3.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. All other trademarks are the property of their respective
owners.
CONTACT: Electronic Arts, The Sims Label
Amanda Taggart, 650-628-2729
Manager, Public Relations
ATaggart@ea.com
Addison Ames, 650-628-2990
Director, Public Relations
AAmes@ea.com
SOURCE: Electronic Arts Inc.