New Content From The Sims Provides A Selection Of Must-Have Items For Your Sims' Home From IKEA
REDWOOD CITY, Calif.--(BUSINESS WIRE)--May 15, 2008--The Sims™,
an Electronic Arts Inc. (NASDAQ: ERTS) Label, today announced details
for The Sims™ 2 IKEA® Home Stuff. The latest new content for The
Sims 2 brings a selection of must-have items from IKEA to key living
spaces in your Sims' home focused on the bedroom, the living room and
the home office. Now you can give your Sims' home a makeover with new
furniture and decor based on stylish designs by IKEA! The Sims 2 IKEA
Home Stuff Pack ships to retailers everywhere on June 23 in North
America, June 27 in Europe and June 20 across the Asia-Pacific
regions.
Whether you want to create a trendy, spacious home office, a chic
living room, or a cozy and inviting bedroom, with the new The Sims 2
IKEA Home Stuff, you can make your Sims' dream home truly special.
Design your Sims' rooms to fit their personalities with all-new sofas,
beds, tables, a TV unit, shelving and more in a variety of colors and
patterns for a truly customized look. You can even add the finishing
touches with popular IKEA wall art, mirrors, lighting options and
vases. Be your Sims' interior designer with inspiring, contemporary
styles from IKEA!
"The Sims is thrilled to collaborate with IKEA for more
customization of your Sims' homes, adding fun and inspirational design
options for the bedroom, living room and home office," said Rod
Humble, Head of The Sims Studio. "This new content will certainly
contribute to the players' ability to make their Sims' dream home. The
Sims 2 IKEA Home Stuff will expand creative opportunities and that is
what The Sims is all about. Home is central to the experience of your
Sims and with IKEA additions, it's sure to be the most inviting place
in the neighborhood."
Turn your Sims' living room into a haven of comfort and relaxation
with a plush EKTORP sofa, a unique EXPEDIT TV unit, a complementing
LEKSVIK coffee table and chic decor like the VANNA mirror. Create a
revitalizing space in the bedroom, your Sims' most intimate place at
home with a new MALM bed, matching chest of drawers, a shapely Storm
floor lamp and a bright red IKEA PS rug.
For those Sims who might work at home, indulge them with an office
that is sure to promote an environment dedicated to productivity.
Decorate with an elegant VIKA HYTTAN table, inspiring KILA lamp, bold
HELMER drawer unit and LACK zigzag wallshelf.
These are just a few of the items from The Sims 2 IKEA Home Stuff
that can be integrated into your Sims' living space.
"Players of The Sims have asked for IKEA by name, and if you look
at the living spaces they design, it reflects the style of IKEA," said
Steve Seabolt, Vice President Global Brand Development for The Sims.
"We are pleased to collaborate with IKEA and we know players of The
Sims will be excited to add IKEA content for their Sims' homes."
Seabolt added, "The IKEA collaboration with The Sims echoes the
desire of players to see real-world brands and products for which they
have affinity integrated into gameplay. The Sims' successful
collaborations with Ford and H&M prove this to be a great and
enjoyable experience for the player."
The Sims™ 2 IKEA® Home Stuff will be available for $19.99 USD
in North America and EUR 14.99 EUR in countries across Europe.
Product Specifications
----------------------------------------------------------------------
Publisher: Electronic Arts
Developer: Electronic Arts Redwood Shores
Platform: PC / PC Expansion Pack(1)
Ship Date: US: June 23, 2008 and Europe: June 27, 2008
Category: Simulation/Strategy
ESRB Rating: T for Teen with descriptors of Crude Humor, Sexual
Themes, Violence
PEGI Rating: 12+
(1) Requires The Sims™ 2 Double Deluxe, The Sims™ 2 Deluxe,
The Sims™ 2 Special DVD Edition , or The Sims™ 2 Holiday Edition
for PC to play.
About The Sims Franchise
The Sims franchise celebrates an impressive over 100 million units
sold since its launch in February 2000. Now translated into 22
different languages in 60 different countries, The Sims has quickly
become a universal gaming and cultural phenomenon. For the latest
information about The Sims and to check out the hottest creations for
The Sims 2 made by our community members, please visit
www.thesims2.com. To stay up-to-date on The Sims 3 news and
information, check out www.thesims3.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. IKEA is a registered trademark of Inter IKEA Systems B.V.
IKEA furniture designs and other product rights are protected by ©
Inter IKEA Systems B.V. 2008. All other trademarks are the property of
their respective owners.
CONTACT: The Sims Label
Addison Ames, 650-628-2990
Director, Public Relations
AAmes@EA.com
or
Bender / Helper Impact
Derek Musso, 212-689-6360
Derek_Musso@bhimpact.com
SOURCE: Electronic Arts Inc.