EA's Award-Winning Videogame Brings the Thrill of Skateboarding to
Gamers of All Ages Today
REDWOOD CITY, Calif., Nov 19, 2008 (BUSINESS WIRE) --
EA Montreal and Black Box, studios of Electronic Arts Inc.
(NASDAQ:ERTS), announced that their award-winning Skate It
videogame hits retailers in North America today and in Europe starting
November 20th for the Wii(TM) and Nintendo DS(TM). Gamers can feel
the rush of nailing the perfect skate line by using the Wii Remote,
nunchuck and Nintendo DS stylus controls. Or they can get in touch with
the skateboard even more by planting their feet on the Wii Balance Board
and using it to skate, manual and throw down dozens of other authentic
moves.
"We wanted to reinvigorate the action sports genre for the Nintendo
audience," said Scott Blackwood, Executive Producer, Black Box. "Skate
It is not only true to the soul of the Skate franchise, but
also leverages everything unique about the Wii and Nintendo DS, making
it one of the best and most intuitive skateboarding games for the
Nintendo platforms."
In Skate It, gamers return to a destroyed San Vanelona, where
they'll skate their favourite skate spots, customize areas to make them
their own,and earn the opportunity to travel the world, all on
their path to becoming Thrasher Magazine's Skater of the Year.
The game also boasts a variety of high-action multiplayer challenges
that will have players competing for ultimate bragging rights.
Black Box will also be partnering with Rob Dyrdek to bring his new toy
line, Wild Grinders(TM) that is debuting in January 2009 to the
Nintendo DS version. Characters from the toy line will be unlockable in
the Nintendo DS version of the game. Players can find the passcode on
the boxed product for each character, and can learn more about Rob's toy
line and merchandise on the Wild Grinders website, www.wildgrinders.com.
Skate It recently received the "Best Wii Game" award at the Games
Convention tradeshow in Leipzig, Germany. Skate It was also
nominated for Best Sports game for the "Game Critics Awards: Best of E3
2008". Skate It is developed by EA Montreal in Montreal, Quebec
and Black Box in Vancouver, British Columbia and is rated "E" for
Everyone by the ESRB and 7+ by PEGI for Wii and 3+ by PEGI for Nintendo
DS.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Nintendo DS and the Wii are trademarks of Nintendo. All other trademarks
are the property of their respective owners.
WILD GRINDERS and EMO CRYS, LIL ROB, SPITBALL, MEATY, JAY JAY, JACK
KNIFE are trademarks of Wild Grinders, LLC., used under license.
SOURCE: Electronic Arts Inc.
Electronic Arts
Shirley Chu, 604-456-3994
schu2@ea.com
Peter Nguyen, 650-628-3607
pnguyen@ea.com
Tammy Schachter, 650-628-7223
tschachter@ea.com
Copyright Business Wire 2008
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