Suretone/Artwerk Artists Showcased Via Music And Likenesses In All-New Game As Their New Album Hits Stores & Tour Begins
REDWOOD CITY, Calif.--(BUSINESS WIRE)--May 12, 2008--The worlds of
new music and gaming collide in the ring as Electronic Arts Inc.
(NASDAQ:ERTS) today announced that Suretone/Artwerk band From First To
Last will be showcased in EA SPORTS' upcoming arcade-style boxing
game, FaceBreaker™. The band, whose self-titled debut album was
released last week, will have three new songs on the FaceBreaker
soundtrack as well as being featured as animated characters within the
game itself.
"FaceBreaker is the beginning of a classic new EA franchise," said
Steve Schnur, EA's Worldwide Executive of Music and Marketing. "It
looks and plays like no other game on the market today and deserves a
soundtrack to match. We were looking for a left-of-center band to
connect with a great soundtrack opportunity, and From First To Last is
the ideal act to showcase in this game. Add in their new album, their
upcoming Warped Tour appearances and a few surprises still to come,
and you've a 360 degree partnership that totally 'gets it'. Simply
put, we've matched the new with the new like never before. The dual
impact of FaceBreaker and FFTL is going to be undeniable."
Along with lending their music and likeness to the game, From
First To Last will also promote the game during 45 shows on their
upcoming spring and summer tour. The band will hold public
presentations of FaceBreaker via projection screens prior to each
concert, and band members will pull selected fans on-stage before
their show kicks off to demo the game.
Additionally, EA will feature game demos, merchandise and the
FaceBreaker band bus at each stop of the tour, as well as exclusive
FFTL downloads, profiles, band playlists, contests and more on the
FaceBreaker website. To round out the marketing campaign and create
online buzz, From First To Last will also participate in the making of
10 viral videos of live concert footage married with FaceBreaker clips
to be released on the web.
"By signing FFTL to EA's music publishing company Artwerk, we've
made a commitment to create unique marketing opportunities for them,"
says Schnur. "In addition to FaceBreaker, their music will be featured
in the soundtracks of several other top EA titles in the months to
come. FFTL's music, concert tickets and merchandise will soon become
an even bigger part of their fans lives. The ultimate goal is for the
guys who we believe to be the best post-hardcore band in North America
today to be heard by the largest global audience possible tomorrow."
"World's Away", along with other tracks from FFTL's new
self-titled album are available on EA's music website at
www.ea.com/eatrax. More information on From First To Last is at
http://www.fromfirsttolast.com/.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2007, EA
posted revenue of $3.09 billion and had 24 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases
can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle, POGO and Facebreaker are
trademarks or registered trademarks of Electronic Arts Inc. in the
U.S. and/or other countries.
CONTACT: Electronic Arts
Mariam Sughayer, 650-628-7245
msughayer@ea.com
SOURCE: Electronic Arts Inc.