Explosive Fun With High-Energy, Action-Packed Entertainment On Wii
LOS ANGELES--(BUSINESS WIRE)--May 6, 2008--Throw, grab, and blast
your way through the must-have Wii™ game for Summer 2008! The EA
Casual Entertainment Label (NASDAQ:ERTS) today announced that BOOM
BLOX™, the first game released in collaboration between EA and
director and producer Steven Spielberg, has shipped in North America
and will be available May 8 in Europe, May 13 across Asia, and May 22
in Japan for Wii. Perfect for kids 8-12 years old and fun for the
entire family, BOOM BLOX offers action-packed destruction that takes
Wii play to a new level of enjoyment and creativity. BOOM BLOX is also
available across major carriers for the mobile phone.
"BOOM BLOX was designed to be interactive, pure escapism, and fun
for kids of all ages," said Steven Spielberg. "My hope is that it will
be a great shared family experience."
In this high-energy game, players make their way through almost
four hundred levels of strategic destruction! Kids and families will
destroy their way through brain-twisting challenges with single
player, co-op, and versus multiplayer options with no clean up
required.
Joined by a cast of more than thirty wacky characters with
distinct personalities and behaviors, players will be entertained by
Marion "Fluffy" McCluck, the bomb blox-laying chicken and Boots
Beaverton, who likes to make the bomb blox explode. These fun
characters bring personality to the Tiki, Medieval, Frontier, and
Haunted themed worlds.
Equipped with an easy-to-use in-game editor, BOOM BLOX allows kids
to express their creativity by building and bringing to life their
very own levels in Create Mode. Players can even remix any existing
levels in the game in this unique mode using any props, blocks, or
characters that have been unlocked throughout the game. Plus, their
designs can then be shared with friends or used to challenge others to
solve their newly created puzzle via WiiConnect24™.
"As we developed BOOM BLOX, we realized that the possibilities
with the puzzles were endless," explains Louis Castle, Executive
Producer. "We wanted to extend that element of wonder and discovery to
players and even give them the chance to share those puzzles with
their friends. We feel we've reached a new level of creative and
immersive game play with the uniqueness of the Wii system and are
looking forward to seeing what kids create."
Developed at EA Los Angeles under the EA Casual Entertainment
Label, BOOM BLOX is rated 'E' for Everyone by the ESRB, 3+ by PEGI,
and 6+ by the USK, and has a US MSRP of $49.99. For more information
or to download artwork, visit http://www.BOOMBLOX.ea.com.
BOOM BLOX is also available for mobile phones where players will
slide on ice blocks, blast blocks with bombs, and bounce off springs
to solve brain-twisting puzzles and level the playing field. Enjoying
non-stop fun on their phones, players will advance up to forty levels
to reach a target score. Once the in-game puzzles are mastered, the
game will then expand to a vast, new arena. Custom creations can then
be posted online directly from a mobile phone. Players can challenge a
global community with their dynamic puzzles, and rate other players'
works. For information regarding mobile phone carrier availability,
visit http://www.eamobile.com.
About EA and Steven Spielberg Collaboration
In 2005, EA and Steven Spielberg entered a multi-year
collaboration that would generate three new original franchise
properties. EA owns the intellectual properties and the franchises
will be developed, published, and distributed worldwide by EA.
Spielberg has been working directly with the EA development teams at
the EALA studio in Playa Vista to offer his signature style of
storytelling to the concept, design, and artistic vision of the unique
games.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, and BOOM BLOX
are trademarks or registered trademarks of Electronic Arts Inc. in the
U.S. and/or other countries. Wii and WiiConnect24 are trademarks of
Nintendo. All other trademarks are the property of their respective
owners.
CONTACT: EA Casual Entertainment
Brooke Cahalane, 310-754-7312
PR Manager
bcahalane@ea.com
SOURCE: Electronic Arts Inc.