NVIDIA PhysX Technology Made Available as a Development Platform for EA's Global Studios
SANTA CLARA, Calif., Dec 08, 2008 /PRNewswire-FirstCall via COMTEX News Network/ --
NVIDIA(R)
Corporation today announced that Electronic Arts Inc. (Nasdaq: ERTS) has
licensed NVIDIA PhysX technology as a development platform which will be
available for EA's studios worldwide. NVIDIA PhysX technology is the world's
most pervasive development platform for physics acceleration in interactive
entertainment.
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"PhysX is a great physics solution for the most popular platforms, and
we're happy to make it available for EA's development teams worldwide," said
Tim Wilson, Chief Technology Officer of EA's Redwood Shores Studio. "Gameplay
remains our number one goal, with character, vehicle and environmental
interactivity a critical part of the gameplay experience for our titles, and
we look forward to partnering with NVIDIA to reach this goal."
With GeForce GPU-accelerated physics, the world literally comes to life:
walls can be torn down, trees bend in the wind, and water flows with body and
force. The massively parallel architecture in GeForce GPUs can handle 10 to 20
times more visual complexity than what's possible today on traditional
platforms, and can leverage the best of both GPU and CPU architectures to
deliver the ultimate experience to the user. More importantly, PhysX supports
hardware scaling with the GeForce GPUs to deliver much faster performance and
richer environments on multi-GPU gaming platforms.
The NVIDIA PhysX development solution consists of a robust physics engine,
API, and middleware designed to give developers and animators unprecedented
creative control over the look of their final in-game interactivity by
allowing them to author and preview physics in real time. PhysX technology
works across all major gaming platforms, including Nintendo Wii, Playstation
3, Xbox 360, and the PC, and can be accelerated by both the CPU and any CUDA
general purpose parallel computing processor, including NVIDIA GeForce GPUs.
"PhysX offers tremendous benefits to developers and gamers and we are
thrilled Electronic Arts has chosen PhysX to bring new levels of realism in
their games," said Ujesh Desai, vice president of GeForce desktop business at
NVIDIA.
For more information on NVIDIA PhysX technology, please visit:
http://www.nzone.com/physx.
About NVIDIA
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies
and the inventor of the GPU, a high-performance processor which generates
breathtaking, interactive graphics on workstations, personal computers, game
consoles, and mobile devices. NVIDIA serves the entertainment and consumer
market with its GeForce(R) products, the professional design and visualization
market with its Quadro(R) products, and the high-performance computing market
with its Tesla(TM) products. NVIDIA is headquartered in Santa Clara, Calif.
and has offices throughout Asia, Europe, and the Americas.
Certain statements in this press release including, but not limited to,
statements as to: the benefits, features, impact, and capabilities of NVIDIA
GeForce GPUs, NVIDIA PhysX technology, and CUDA; the impact of physics on
video games; the availability of NVIDIA PhysX technology for EA's studios
worldwide; and the partnership between NVIDIA and EA; are forward-looking
statements that are subject to risks and uncertainties that could cause
results to be materially different than expectations. Important factors that
could cause actual results to differ materially include: development of more
efficient or faster technology; adoption of the CPU for parallel processing;
design, manufacturing or software defects; the impact of technological
development and competition; changes in consumer preferences and demands;
customer adoption of different standards or our competitor's products; changes
in industry standards and interfaces; unexpected loss of performance of our
products or technologies when integrated into systems as well as other factors
detailed from time to time in the reports NVIDIA files with the Securities and
Exchange Commission including its Form 10-Q for the fiscal period ended
October 26, 2008. Copies of reports filed with the SEC are posted on our
website and are available from NVIDIA without charge. These forward-looking
statements are not guarantees of future performance and speak only as of the
date hereof, and, except as required by law, NVIDIA disclaims any obligation
to update these forward-looking statements to reflect future events or
circumstances.
(C) 2008 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo,
PhysX, CUDA, GeForce, Quadro, and Tesla are trademarks and/or registered
trademarks of NVIDIA Corporation in the U.S. and other countries. Other
company and product names may be trademarks of the respective companies with
which they are associated.
SOURCE NVIDIA Corporation
http://www.nvidia.com
Copyright (C) 2008 PR Newswire. All rights reserved
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