New Title from EA SPORTS Freestyle Prioritizes Accessible Fun with
Low Cost of Entry
REDWOOD CITY, Calif., Dec 05, 2008 (BUSINESS WIRE) --
Electronic Arts Inc. (Nasdaq:ERTS) announced today that 3 on 3 NHL(R)
Arcade - an all-new downloadable experience from EA SPORTS
Freestyle(TM) - is in development at EA Canada by the team that produced
the critically acclaimed NHL 09. 3 on 3 NHL Arcade is a no
rules, fast paced, hockey experience that gamers of all types can enjoy.
This fresh take on the NHL Hockey franchise will be available as a
download in February 2009 on Xbox LIVE Arcade and the Playstation
Network for 800 MS Points and $9.99, respectively.
"Available through a simple digital download, 3 on 3 NHL Arcade
is perfect for sports fans who want to experience the thrill of NHL
hockey at a great value without worrying about the rules of the sport,"
said Dave McCarthy, vice president, EA SPORTS. "Accessibility is really
important. We have worked to make sure that come February, 3 on 3 NHL
Arcade is a lot of fun for players of all skill levels."
With fast paced action, crushing hits and loads of room to experiment, 3
on 3 NHL Arcade will have gamers from all walks of life excited
about hockey. With no rules to hinder the action, deliver devastating
checks that send your opponent over the boards and watch as he has to
skate back onto the ice. If the goalie comes out of his crease to play
the puck, check him. Exaggerated player-looks take center stage with 40
of the top NHL stars, representing every team, skating around the
miniature rink. With game-changing power-ups falling on the ice
throughout each session, serious is not the name of this game. Fly down
the ice with a super-speed skater, and beat a giant sprawling goalie
with a trick move for that highlight reel finish.
With two control schemes to choose from, players can pick between button
controls that allow gamers of all skill levels to pass, shoot, hit and
break out the all-new trick moves with ease, or the more advanced Skill
Stick controls from NHL 09.3 on 3 NHL Arcade also brings
the online experience players have come to expect from EA SPORTS. In
addition to standard ranked matches, 3 on 3 NHL Arcade allows the
ability for three players on one console to play three other players on
another console anywhere in the world.
This game has not yet been rated by the ESRB or by PEGI. For more
information, log onto www.easports.com/nhl09.
Media can find screenshots of the game at http://info.ea.com.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL
Football, FIFA Soccer, NHL(R) hockey, NBA
LIVE basketball, NCAA(R) Football, Tiger
Woods PGA TOUR(R) and NASCAR(R)racing.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
Freestyle TM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of
companies. "PlayStation" and "PLAYSTATION" are registered trademarks of
Sony Computer Entertainment Inc. John Madden, NFL, FIFA, NHL, FIBA, NBA,
NCAA, Tiger Woods, PGA TOUR and NASCAR are trademarks of their
respective owners and used with permission. Wii is a trademark of
Nintendo. All other trademarks are the property of their respective
owners. NHL and the NHL Shield are registered trademarks of the National
Hockey League. NHL and NHL team marks are the property of the NHL and
its teams. All Rights Reserved. 3 on 3 NHL Arcade is an
Officially Licensed Product of the NHLPA. NHLPA, National Hockey League
Players' Association and the NHLPA logo are trademarks of the NHLPA. (C)
NHLPA."
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Duke Indrasigamany, 604-456-3150
Publicist
dindrasigamany@ea.com
Jen Riley, 604-456-5081
PR Manager
jriley@ea.com
David Tinson, 650-628-5189
Director, Communications
dtinson@ea.com
Copyright Business Wire 2008
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