e Among the First to Return to Red Alert with the Exclusive Beta Invite in Command & Conquer 3: Kane's Wrath or the Command & Conquer 3 Limited Collection
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Feb. 14, 2008--After a
seven-year hiatus, Electronic Arts Inc. (NASDAQ:ERTS) today announced
the return of Red Alert, one of the most beloved and best-selling real
time strategy (RTS) series of all time. Command & Conquer™: Red
Alert™ 3, for the PC, Xbox 360™ video game and entertainment
system and the PLAYSTATION®3 computer entertainment system, takes
players on an epic adventure to a breathtaking alternate future
spawned by time travel run amok. Developed by EA Los Angeles, Red
Alert 3 breaks new ground in the RTS genre, featuring a fully
co-operative campaign while bringing back the series' light-hearted
style and classic, action-oriented gameplay.
"The Red Alert games are known for challenging hardcore strategy
gamers with depth, variety, and innovative gameplay. But they also
belong to that rare breed of games that can draw in more casual
players with their over-the-top stories, instantly accessible
mechanics, and straight-to-the-fun design," said Mike Verdu, General
Manager of EALA. "With Red Alert 3, our team is continuing that proud
tradition by introducing genre-first features like co-operative
campaign play, which rewards veterans and casual players alike. In Red
Alert 3, friends and family can always have your back!"
"It's been too long," said Chris Corry, Executive Producer at
EALA. "Fans have been waiting for a new Red Alert game for seven
years, and we're working hard to ensure its well worth the wait. The
team is staying true to the series' roots while adding new elements
like a co-operatively played story-driven campaign, an astounding new
faction that will shake-up the Red Alert universe as we know it, and
units that will help make Red Alert 3 everything our fans have been
waiting for. And by bringing naval combat into the heart of the game
design, we're transporting that fast, fun and fluid C&C gameplay to
the high-seas in ways that you've never seen before."
In Red Alert 3, the desperate leadership of a doomed Soviet Union
travels back in time to change history and restore the glory of Mother
Russia. The time travel mission goes awry, creating an alternate
timeline where technology has followed an entirely different
evolution, a new superpower has been thrust on to the world stage, and
World War III is raging. The Empire of the Rising Sun has risen in the
East, making World War III a three-way struggle between the Soviets,
the Allies, and the Empire with armies fielding wacky and wonderful
weapons and technologies like Tesla coils, heavily armed War Blimps,
teleportation, armored bears, intelligent dolphins, floating island
fortresses, and transforming tanks.
Red Alert 3 asks the question "What If?" What if every bizarre
research project and technology experiment for the last 70 years had
actually borne fruit? What if the Philadelphia Experiment, time travel
theory, teleportation, invisibility, Tesla technology, and a hundred
other intriguing research projects had all paid off and gone
mainstream? What if the Soviet Union survived and thrived; what would
it look like 10 years in the future? What if the Japanese Empire had
never fallen and instead became the ultimate high-tech military
superpower? The end result is an imaginative and playful vision of an
alternate future filled with possibility.
Command & Conquer fans eager to experience Red Alert 3 before
anyone else can get early access to the beta(1) by picking up a copy
of Command & Conquer™ 3: Kane's Wrath or the Command & Conquer 3
Limited Collection later this year.
For fans of Red Alert and Command & Conquer, EA hosts a dedicated
online Web cast that goes beyond the game and brings players all the
latest series news, tips and strategies. The flagship show,
BattleCast™ Primetime, is a unique program that offers a sportscast
look and feel for featured fan multiplayer matches, including expert
commentary. Command & Conquer, BattleCast Primetime can be seen on the
official Command & Conquer website http://www.commandandconquer.com/.
This product is not yet rated by the ESRB, PEGI or USK. For more
information about Red Alert 3 or the Command & Conquer series, please
visit www.RedAlert3.com.
(1) Beta program is available for the PC only. An announcement
about the Red Alert 3 beta dates will be made this summer.
About Command & Conquer
The groundbreaking Command & Conquer franchise was one of the
first to introduce players to the modern RTS genre, has spawned over a
dozen PC titles, and ranks in the top 5 best-selling PC franchises of
all-time according to the NPD Group. Command & Conquer 3 Tiberium
Wars™ was the number #1 selling PC RTS of 2007 and recently won the
"Strategy/Simulation Game of the Year" award from the Academy of
Interactive Arts and Sciences. Additionally, Command & Conquer Red
Alert 2 and Command & Conquer Generals were the number one
best-selling* PC RTS titles in 2000 and 2003 respectively.
Collectively, the series has sold over 25 million units worldwide to
date. The franchise boasts one of the largest and most active fan
communities in the world. For more information on Command & Conquer
series, please visit www.CommandAndConquer.EA.com.
* According to NPD Group
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, Command &
Conquer, Red Alert, Command & Conquer 3 Tiberium Wars, Command &
Conquer Red Alert and BattleCast are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Xbox and Xbox 360 are trademarks of the Microsoft group of
companies. "PLAYSTATION" is a registered trademark of Sony Computer
Entertainment Inc. All other trademarks are the property of their
respective owners.
CONTACT: Electronic Arts
Andrew Wong, 650-628-7281
Senior Publicist, EA Games Label
anwong@ea.com
Bryce Baer, 650-628-5102
Senior Manager, EA Games Label
bbaer@ea.com
Tammy Schachter, 650-628-7223
Senior Director, EA Games Label
tschachter@ea.com
SOURCE: Electronic Arts Inc.