Pogo.com Makes Hasbro's Quirky Seek-and-Find Board Game Digital
REDWOOD CITY, Calif., Dec 11, 2008 (BUSINESS WIRE) --
Help save the museum! Electronic Arts Inc. (NASDAQ:ERTS) casual game
destination Pogo.com(TM)
today announced the release of PICTUREKA!
MUSEUM MAYHEMwhich isbased on Hasbro's
award-winning board game PICTUREKA!. The PC game features unique art and
compelling game play that's fun for the entire family.
In PICTUREKA!
MUSEUM MAYHEM, an unknown culprit gets into the museum after
hours and jumbles all of the exhibits. Dinosaur bones have traveled
through time to the Space Age exhibit, precious stones are holding court
among the fossils, and some priceless artifacts are missing. As the new
museum curator, players must reestablish order as quickly as possible by
searching for hidden objects that are listed on clue cards. Find all of
the items listed in a category to clear the cards and help rebuild and
re-organize the museum. It's up to you to restore the museum before time
is up and its reputation is ruined.
Key Game Features:
-
The game features the distinctive art style of the board game with new
quirky illustrations and wacky themes that make the game come to life
on your computer screen.
-
Play on thousands of different game boards. Dynamically generated
boards bring an abundance of game play and challenges for hours of fun.
-
Rebuild dozens of wacky and clever exhibits across five themed museum
halls including: Prehistoric Culture Hall, Fantastic Tales Hall,
Masters of the Ocean Realm Hall, Hall of Broken Records and Galactic
Society Hall.
-
Track and capture a number of bandits, each with unique personalities.
Trap them during security breaches to get higher scores.
PICTUREKA! MUSEUM MAYHEM is currently available on Pogo.com for
download in the US and the UK for unconnected desktop play. Players can
also experience PICTUREKA! MUSEUM MAYHEM while connected to the
internet via the game at no additional charge. While connected, players
will be able to earn tokens and chat with family & friends while they
play. Additionally, Club Pogo(TM) members will be able to earn badges and
unlock wacky PICTUREKA! themed Pogo mini-items.
The downloadable version is priced at $19.95 in the US and GBP 11.95 in the
UK. The PICTUREKA! MUSEUM MAYHEM PC-CD will be released at retail
in early 2009.
"We created PICTUREKA! MUSEUM MAYHEM with everyone in the
family in mind," said Andrew Pedersen, General Manager of Pogo.com. "We
wanted to create a game that is perfect for a quick break for mom during
the day or for an entertaining and laugh-out-loud night with the kids
around the PC trying to be the first to find the objects."
"PICTUREKA! is a new property in Hasbro's board game portfolio and has
quickly become a runaway hit," said Mark Blecher, General Manager of
Digital Gaming and Media at Hasbro. "EA has taken the core of the game
and added incredibly fun and adventurous layers of interactivity such as
themed museum halls and unique game play elements that will appeal to
all members of the family. The digital versions of PICTUREKA! allow fans
to seek-and-find any time they have a few minutes or hours to spare!"
For more information and to experience some of the best online games on
the Internet, visit www.pogo.com.
For screenshots and assets, please visit info.ea.com.
About Pogo.com
Pogo.com(TM) is the #1 stickiest online destination in the US1.
The site is home to over 14 million unique visitors a month (worldwide)
who play for more than 69 minutes a day1. Boasting a wide
variety of more than 100 free
online games including puzzle
games, word
games, casino games, classic card games and board games, Pogo.com
features both single-player and multiplayer games. The site offers
players an easy-to-use chat feature where millions of people talk about
their favorite games, best scores, or simply share stories about their
lives. Pogo.com is known for its thriving online community of players
who forge life-long friendships through the site. Pogo has local sites
and communities in UK (pogo.co.uk) and Germany (pogo.de). The Pogo.com
premium service, Club Pogo, offers players a variety of VIP features
including exclusive games, no ad interruptions, private chat and
avatars. Club Pogo had over 1.62 million paying subscribers at the end
of fiscal 2008.
1 According to ComScore April 08
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA SPORTS
Freestyle TM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle, POGO, Pogo.com and Club Pogo are
trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
and/or other countries. PICTUREKA and MUSEUM MAYHEM are trademarks of
Hasbro and are used with permission. All other trademarks are the
property of their respective owners.
About PICTUREKA!
PICTUREKA! is a new picture-finding game where players race to uncover
wacky "doodle" images hidden in the nine double-sided game tiles.
Players roll the dice to find out which category card to follow. It's
either everyone's chance, the highest bidder's chance, or a single
player's chance to complete the picture-finding mission before the timer
runs out and yell "PICTUREKA!" More information can be found on the
Internet at http://www.hasbro.com/games/kid-games/pictureka.
About Hasbro
Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and
most recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and
WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
2008 Hasbro, Inc. All Rights Reserved.
SOURCE: Electronic Arts Inc.
EA - Pogo.com
Honey Hamilton, 650-628-9045
hhamilton@ea.com
or
EA - Hasbro
Alexis Mervin, 650-628-7703
amervin@ea.com
Copyright Business Wire 2008
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