Pogo.com Lends Community and Multiplayer Expertise to Breakthrough
Bestseller Diner Dash
REDWOOD CITY, Calif., Nov 21, 2008 (BUSINESS WIRE) --
Ditch your desk job and serve up some grub!Electronic Arts Inc.
(NASDAQ:ERTS) today announced a collaborative partnership between Pogo.com(TM)
and PlayFirst(R)
to create a brand new multiplayer Diner Dash(R) experience with downloadable
gameDiner
Dash Family Style.
The game will take the breakthrough best seller Diner Dash and add in
community and multiplayer features to allow fans to experience the game
in a new social environment. Diner Dash Family Style allows
players to play alongside friends and family, chat, and participate in
group challenges while helping fan-favorite Flo(TM) grow her fledgling
diner into a five-star restaurant.
Diner
Dash has been a No. 1 hit across major online game portals, mobile
and retail, as well as a popular handheld title now including iPhone,
since its debut in late 2004. The original game, developed by the
award-winning independent studio Gamelab, is now a multi-million dollar
brand, spanning multiple sequels and brand extension spinoffs based on
the DinerTown(TM) story world.
Features:
-
Play through 5 restaurants and 50 levels for hours of fresh, fun
gameplay.
-
5 different customer types with different personalities to keep
players on their toes.
-
Players can build their restaurant empire in career mode or see how
long they can serve customers in endless mode.
-
NEW! Chat with friends and family while connected to the internet.
-
NEW! Participate in cooperative charity challenges to help out your
fellow players in their quest for the ultimate diner.
As a bonus, Club Pogo(TM) members will also be able to earn tokens, badges
and unlock hilarious Diner Dash themed Pogo mini-items.
"Pairing Diner Dash's exciting and fast paced environment with our
community and multiplayer expertise has allowed us to create a game that
is not only a ton of fun to play, but also something you can share with
your friends and family," said Andrew Pedersen, General Manager of
Pogo.com.
"With over 5 million copies of Diner Dash sold, we are constantly
looking for new and innovative way for fans of the Diner Dash series to
join Flo in her adventures," said Rich Roberts, VP Sales & Business
Development, PlayFirst, Inc. "We are thrilled to work with Pogo.com to
bring our beloved and bestselling game to their vibrant community."
For more information and to experience some of the best online games on
the Internet, visit www.pogo.com.
For screenshots and assets, please visit info.ea.com.
About Pogo.com
Pogo.com(TM) is the #1 stickiest online destination in the US1.
The site is home to over 14 million unique visitors a month (worldwide)
who play for more than 69 minutes a day1. Boasting a wide
variety of more than 100 free online games including puzzle,
word,
casino,
classic
card and board,
Pogo.com features both single-player and multiplayer games. The site
offers players an easy-to-use chat feature where millions of people talk
about their favorite games, best scores, or simply share stories about
their lives. Pogo.com is known for its thriving online community of
players who forge life-long friendships through the site. Pogo has local
sites and communities in UK (pogo.co.uk)
and Germany (pogo.de).
The Pogo.com premium service, Club Pogo, offers players a variety of VIP
features including exclusive games, no ad interruptions, private chat
and avatars. Club Pogo had over 1.62 million paying subscribers at the
end of fiscal 2008.
1 According to ComScore April 08
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
Freestyle TM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About PlayFirst Inc.
PlayFirst
is an innovative entertainment company dedicated to making video games
appealing to everyone. Engaging consumers through story worlds that
capture the imagination, PlayFirst
teams bring quality gaming experiences to life everywhere consumers want
to play. PlayFirst
games are available on popular platforms such as PC, Mac, Mobile,
iPhone,handheld, and console. The company's portfolio includes
award-winning titles such as Diner Dash(R), Wedding Dash(R), Chocolatier(R),
and Dream Chronicles(R). PlayFirst
games are available in major retailers and on more than 500 sites in 21
languages. For more information, visit www.playfirst.com.
PlayFirst, Chocolatier, Diner Dash, Dream Chronicles, and all related
titles, logos, and characters are trademarks of PlayFirst,
Inc.PlayFirst is registered in the U.S. and other countries.
EA, EA SPORTS, EA SPORTS Freestyle, POGO and Club Pogo are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. All other trademarks are the property of their respective
owners.
SOURCE: Electronic Arts Inc.
EA - Pogo.com
Honey Hamilton, 650-628-9045
hhamilton@ea.com
EA - Hasbro
Alexis Mervin, 650-628-7703
amervin@ea.com
or
Dig Communications for PlayFirst, Inc.
Caitlin Davis, 650-793-3374
cdavis@digcommunications.com
Copyright Business Wire 2008
News Provided by COMTEX