Original Nintendo DS Game Features Collectable Characters in a Music-based Rhythm-action Adventure
GUILDFORD, England--(BUSINESS WIRE)--March 28, 2008--The EA Casual
Entertainment Label today announced the development of a new
wholly-owned, original intellectual property, created for 7-11 year
old boys and girls. Zubo™ is a music-based rhythm-action game
featuring a unique set of characters that is scheduled to ship
worldwide later this year, exclusively on the Nintendo DS™ handheld
system.
"Zubo represents the culmination of a dedicated incubation
project, which specifically sought to develop a new videogame property
for boys and girls under 12," said Harvey Elliott, Head of the EA
Bright Light studio in Guildford, UK. "The team here has designed a
rich, immersive and, above all, enjoyable experience -- one that will
live in the schoolyard, at home or on the move."
Players enter the world of Zubalon to help the colorful and zany
inhabitants, the Zubos, defeat an evil force which is bent on world
domination. Players can befriend the Zubos they meet along the way,
feed and nurture them, help them gain skills and strength, and assist
them in their battles with the enemy, the dastardly Zombos.
A key element to Zubo is music, which is intrinsic to Zubalon from
its tuneful plant life through to its currency of musical notes. The
player will use the music to drive the battles forward, synchronizing
their stylus action and tapping in time with the musical beats to win!
With 55 Zubos available to find and recruit to a player's squad,
plus a wealth of interactions and mini-games, and the world of Zubalon
to explore, Zubo offers a deeply rewarding Nintendo DS experience.
Zubo is developed by EA Bright Light studio in Guildford, UK and
it will be available on the Nintendo DS this autumn.
About Electronic Arts
Electronic Arts Inc. (NASDAQ:ERTS), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS BIG, POGO and Zubo are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Nintendo DS is a trademark of Nintendo. All other
trademarks are the property of their respective owners.
CONTACT: EA Casual Entertainment
Brooke Cahalane, 310-754-7312 (PR Manager)
bcahalane@ea.com
Palmira Farrow, 310-754-7189 (PR Coordinator)
pfarrow@ea.com
SOURCE: Electronic Arts Inc.