EA SPORTS Teams Up with AOL to Promote "Live Broadcast Gaming"
REDWOOD CITY, Calif.--(BUSINESS WIRE)--May 5, 2008--Electronic
Arts Inc. (NASDAQ:ERTS) today announced an agreement with AOL Sports,
http://sports.aol.com/, to market and promote EA SPORTS™ GameShow,
an innovative online sports trivia game available free(1) online at
www.eagameshow.com.
EA SPORTS GameShow is the only live-hosted, interactive online
sports trivia game. Featuring programming that is updated daily, each
trivia session is broadcast from the EA SPORTS GameShow studio in
Orlando, Fla. Under terms of this agreement, AOL Sports now features
EA SPORTS GameShow as part of its content available to the 10.9
million unique visitors who visit AOL Sports monthly.(2)
"After several months of Beta testing, we're excited to move to
the next phase of EA SPORTS GameShow," said executive producer Roy
Harvey. "This agreement with AOL provides an outstanding opportunity
to introduce new sports fans from across the country to 'live
broadcast gaming', a captivating, innovative form of entertainment."
"EA SPORTS GameShow on AOL Sports provides an opportunity for
sports enthusiasts to interact in real time in a fun and competitive
environment, and provides advertisers a chance to reach targeted
consumers in an engaging, interactive environment," said Derrick
Heggans, General Manager, AOL Sports. "Community is one of the
cornerstones of AOL Sports and EA SPORTS GameShow is an ideal example
of connecting people with their passion for sports. We strive to
provide our users unique, best of class offerings and GameShow fits
within our mission."
AOL Sports is one of the top sports sites online, featuring its
top-ranked sports blog, the FanHouse, http://fanhouse.com.
Every Monday through Friday from 12pm-1pm, EA SPORTS GameShow
presents the exclusive AOL "FanHouse Challenge Hour" at
http://aolsports.eagameshow.com/. Like many EA SPORTS GameShow
sessions, "FanHouse Challenge Hour" is hosted live and streamed online
in real-time, with players having the opportunity to interact with the
on-air personalities while competing against sports fans from around
the country. Questions are presented through a variety of media,
including text, audio and video.
A new flash version of EA SPORTS GameShow is now available, which
makes playing as simple as logging on to www.eagameshow.com.
EA SPORTS is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL,
FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football,
Tiger Woods PGA TOUR® and NASCAR® racing.
(1) Internet Connection Required
(2) March 2008 comScore Media Metrix
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2007, EA
posted revenue of $3.09 billion and had 24 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases
can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. John Madden, NFL, NBA, FIFA, NHL, NCAA, Tiger Woods, PGA
TOUR and NASCAR are trademarks of their respective owners and used
with permission. "All other trademarks are the property of their
respective owners.
About AOL
AOL is a global Web services company that operates some of the
most popular Web destinations, offers a comprehensive suite of free
software and services, runs one of the largest Internet access
businesses in the U.S., and provides a full set of advertising
solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC
and its subsidiaries have operations in the U.S., Europe, Canada and
Asia. Learn more at AOL.com.
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CONTACT: EA SPORTS
Julie Michel, 407-386-5184 (PR Coordinator)
jmichel@ea.com
Tyrone Miller, 407-386-4905 (Senior PR Manager)
tmiller@ea.com
or
AOL
Alysia Lew, 212-652-6376 (Communications Director)
alysia.lew@corp.aol.com
SOURCE: Electronic Arts Inc.