Experience the Intensity and Atmosphere of Charged Up, Authentic
College Courts and All-New Interactive Environments on the No. 1
Selling(1) College Basketball Franchise
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Jan. 17, 2007--Fans can now
defend their home court and bring the crowd into the game like never
before with NCAA® March Madness® 07, after Electronic Arts
(NASDAQ: ERTS) shipped the No. 1 selling(1) college basketball
videogame to stores throughout North America today. Rock the house,
stifle your opponents with smothering defense, and create turnovers
that lead to easy transition baskets as you punch your ticket to the
Final Four®.
NCAA March Madness 07 features Adam Morrison of the NBA Charlotte
Bobcats on its cover and is available on the Xbox 360™ video game
and entertainment system and the PlayStation®2 computer
entertainment system. Last year Morrison led the NCAA® in Division I
men's basketball scoring and was selected third overall by Charlotte
in the NBA Draft.
This year NCAA March Madness 07 debuts on the Xbox 360 by
capturing the intensity and atmosphere that characterize college
basketball with interactive, 3-D college environments. Never before
have home court and the home crowd meant more as your players rise to
the occasion or wilt under the pressure of charged-up, authentic
college courts. Feel the intensity rise, then watch as each player
responds differently, trying to maintain composure. As the atmosphere
heats up your player composure ratings affect the all-new Intensity
Control that changes momentum by allowing you to pump up the crowd,
motivate your teammates, raise your own composure or even intimidate
your opponent. Plus, become immersed like never before by interacting
with student sections, school mascots, cheerleaders, and even the
band.
Beyond the atmosphere, NCAA March Madness 07 delivers a strategic
college basketball gameplay experience by offering custom playbooks
for each team through the Floor General Playcalling system, the EA
SPORTS™ Lockdown Stick that allows your players to pressure the
ball, force turnovers and pester opponents on the court, and an
enhanced Dynasty Mode™ with new School Pride and Recruiting
features that let you build your school into a national powerhouse.
The game features 325 Division I universities and colleges and the
popular voices of college basketball with ESPN's Dick Vitale and Brad
Nessler calling the action courtside.
With the most advanced ESPN integration package available in NCAA
March Madness 07, fans connected online via Xbox LIVE® will be able
to watch college basketball game highlights, segments from Pardon the
Interruption and Around the Horn, interviews and analysis from
SportsCenter, and more. Fans will also be able to download and listen
to ESPN radio podcasts as they play NCAA March Madness 07, including
segments from Dan Patrick, Mike & Mike, Stephen A. Smith and others.
All this is in addition to live ESPN Radio SportsCenter updates every
20 minutes, the ESPN Ticker and ESPNews.
NCAA March Madness 07 is developed at EA Canada in Vancouver, B.C.
The game is rated "E" for everyone by the ESRB. Learn more about the
game at http://www.marchmadness07.com or download new screenshots at
http://info.ea.com.
(1) Based on total franchise unit sales in 2006 according to NPD
Data.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for videogame systems,
personal computers and the Internet. Electronic Arts markets its
products under four brand names: EA SPORTS™, EA™, EA SPORTS
BIG™ and POGO™. In fiscal 2006, EA posted revenue of $2.95
billion and had 27 titles that sold more than one million copies. EA's
homepage and online game site is www.ea.com. More information about
EA's products and full text of press releases can be found on the
Internet at http://info.ea.com.
EA, Electronic Arts, Dynasty Mode, EA SPORTS, EA SPORTS BIG and
POGO are trademarks or registered trademarks of Electronic Arts Inc.
in the U.S and/or other countries. All rights reserved. All names,
logos, team icons, and mascots associated with the NCAA, universities,
and conferences are the exclusive property of the respective
institutions. NCAA and March Madness are trademarks or registered
trademarks of the National Collegiate Athletic Association.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc. Microsoft, Xbox, Xbox Live and Xbox 360 are either registered
trademarks or trademarks of Microsoft Corporation in the U.S. and/or
other countries.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic
opportunities for more than 380,000 student-athletes at more than
1,000 member colleges and universities. Each year, more than 49,000
student-athletes compete in NCAA Championships in Division I, II and
III sports. For more information, go to www.ncaa.org.