LOS ANGELES--(BUSINESS WIRE)--Feb. 5, 2007--NASCAR fans nationwide
can shift their mobile phones into high gear with the launch of EA
SPORTS™ NASCAR 07, available today exclusively on Sprint Nextel
wireless phones. Available now for the first time on the mobile
platform, NASCAR 07 from Electronic Arts Inc. (NASDAQ:ERTS) features
NASCAR's most popular drivers, famous racetracks, realistic graphics
and challenging strategy. NASCAR 07 launches today on capable Sprint
Nextel wireless phones, and will be available on all other major U.S.
mobile carrier networks on March 1st.
"NASCAR is an incredible partner and the sport is a visceral,
adrenaline-filled experience that really gets people fired up. For the
mobile version of the game, we wanted to capture that spirit of action
and intensity," said Travis Boatman, vice president worldwide studios,
EA Mobile. "NASCAR 07 delivers gameplay way beyond any other racing
title on the platform -- gameplay that will appeal to a wide range of
players. If you like racing games, you will enjoy the challenge, and
if you're a fan of NASCAR, you will love the authenticity."
Players on the go can choose to enter a quick race or compete in
The Chase for the NASCAR NEXTEL Cup, the climactic final 10 races at
the end of the NASCAR NEXTEL Cup Series season. Gamers can race on the
NASCAR circuit's most legendary tracks, including Daytona
International Speedway, Bristol Motor Speedway, Darlington Raceway,
Pocono Raceway, Indianapolis Motor Speedway and Talladega
Superspeedway. The key to entering Victory Lane is a player's ability
to draft off other cars, block potential challengers and keep their
car under control at high speeds. Incorporating authentic NASCAR
racing elements, drivers whose cars spin out and hit the wall or one
of their competitors will incur car damage and are left to limp to the
pits for repairs or drop out of the race.
NASCAR 07 also features realistic audio including engine roar,
tire squeal, crowd sounds and more. Similar to the guidance that a
real NASCAR driver receives while on the track, NASCAR 07 players have
spotters to help them skillfully maneuver through race traffic and
avoid potential accidents. Driving skills aren't the only keys to
success -- players also must manage pit stops and monitor fuel and
tire wear levels.
NASCAR 07 also is available for PlayStation 2 computer
entertainment system, Xbox® videogame system from Microsoft and PSP
(PlayStation®Portable) system.
Standard Sprint data charges apply to all NASCAR 07 downloads. For
detailed information on the availability of NASCAR 07 for mobile,
visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for videogame systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under five brand names: EA SPORTS™,
EA™, EA MOBILE™, EA SPORTS BIG™ and POGO™. In fiscal 2006,
EA posted revenue of $2.95 billion and had 27 titles that sold more
than one million copies. EA's homepage and online game site
www.ea.com. More information about EA's products and full text of
press releases can be found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, EA MOBILE and POGO
are trademarks or registered trademarks of Electronic Arts Inc. in the
U.S. and/or other countries. NASCAR and the NASCAR bar logo are all
trademarks of the National Association for Stock Car Auto Racing, Inc.
All other car, team, and driver images, track names, trademarks, and
other intellectual property are used under license from their
respective owners. PlayStation and the PSP are registered trademarks
of Sony Computer Entertainment Inc. Microsoft and Xbox are either
registered trademarks or trademarks of Microsoft Corporation in the
United States and/or other countries. All other trademarks are the
property of their respective owners.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR),
which began in 1948, is the sanctioning body for one of America's
premier sports. NASCAR is the No. 1 spectator sport -- holding 17 of
the top 20 attended sporting events in the U.S., the No. 2 rated
regular season sport on television with broadcasts in more than 150
countries, and has 75 million fans that purchase more than $2.1
billion in annual licensed product sales. These fans are the most
brand loyal in all of sports and as a result, more Fortune 500
companies participate in NASCAR than any other sport. NASCAR consists
of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch
Series, and the NASCAR Craftsman Truck Series) as well as eight
regional tours and one local grassroots series. NASCAR sanctions 1,500
races at over 100 tracks in 35 states, Canada and Mexico. Based in
Daytona Beach, NASCAR has offices in Bentonville (Ark.), Charlotte,
Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and
Toronto.