All-New Intellectual Property Features Your Favorite Playground GamesREDWOOD CITY, Calif., Jun 18, 2007 (BUSINESS WIRE) -- Rain or shine, the fun doesn't stop! Electronic Arts (NASDAQ:ERTS)
announced today that EA Playground™ - an all-new intellectual
property in development at EA Canada - is now in development for the
Wii™ and Nintendo DS™. Scheduled for release in the autumn, EA
Playground captures the exuberance and nostalgia of your neighborhood
playground, turning your gaming space into an arena of interactive fun
with immersive activities designed for kids, and the kid inside all of
us.
"Young, old, male or female -- EA Playground has something for
everyone," said Executive producer Dave McCarthy. "EA Playground
transports you to your fantasy playground, packed with interesting
characters, over-the top gameplay, and a ton of collectables. Kids can
bring the excitement of the playground home, and parents or even
grandparents can re-experience their childhood thrills."
EA Playground features games that are easy to pick-up-and-play by
fully capitalizing on the unique control mechanics of both the Wii and
the Nintendo DS. Swing the Wii remote to excel in tetherball, blow
into the Nintendo DS mic to fire spitballs or battle your friends and
family in dodgeball. Every game brings its own twist to the controls
for the ultimate, all-ages, party game.
In EA Playground, you don't always have to be playing with your
friends and family in order to have fun. Explore the world on your own
as you enter different locations, unlocking new activities, making
wacky in-game friends and collecting rewards and stickers to upgrade
your abilities along the way.
EA Playground joins a portfolio of blockbuster entertainment in
development in EA's three Canadian Studios, including new IP Skate
from EA Black Box, and Army of Two™ and Boogie™ from EA
Montreal.
EA Canada has built a worldwide reputation for quality and
innovation in global blockbusters such as FIFA Soccer, NHL®, NBA
LIVE and EA SPORTS Fight Night. EA Canada also flourishes as EA's
leading development studio for the Wii, Nintendo DS, and PSP®
(PlayStation®Portable) system. In 2006, EA Canada also developed
Medal of Honor Heroes™ (PSP), The Sims™ 2 Pets (PSP), POGO™
Island (Nintendo DS), Madden NFL 07 (Wii) and more.
EA Playground has not yet been rated by the ESRB in North America
or PEGI in Europe. Press can download assets at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS BIG, POGO, EA Playground, Army of Two,
Boogie, Medal of Honor Heroes, and The Sims are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Wii and Nintendo DS are trademarks of Nintendo.
"PlayStation" and "PSP" are registered trademarks of Sony Computer
Entertainment, Inc. FIFA, NHL, NBA, Madden, and NFL are trademarks or
the property of their respective owners and are used with permission.
All other trademarks are the property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Canada
Shirley Chu, 604-456-3994
schu2@ea.com
David Tinson, 604-456-5167
dtinson@ea.com