LOS ANGELES--(BUSINESS WIRE)--July 10, 2007--Electronic Arts Inc.
(NASDAQ:ERTS) today revealed the first details surrounding two of the
three new original intellectual properties in development at EA Los
Angeles (EALA) in collaboration with Academy Award® winning director
and producer, Steven Spielberg.
"I am a gamer myself and game development has always intrigued
me," said Steven Spielberg. "Now I've been able to jump in and do it,
enjoying the creative collaboration with the EALA team on our first
two games and I feel we have two incredibly unique projects in
development."
"Steven's vision as both a storyteller and a gamemaker makes
partnering with him an incredible experience," noted General Manager
Neil Young. "Together we're making games that are unique and that we
feel will each move the medium in their own way."
As an exclusive for the Wii™ from Nintendo, the first of the
two projects will allow for players of all ages to compete in over a
hundred challenging, action-packed interactive games that take blocks
to a new level of creativity and fun for single player, co-op, and
versus gameplay. Additionally, use the Wii remote to build your own
fun games and structures or turn the same Wii remote into a
destructive tool to bring them crashing down.
The second, and more ambitious project in development, is a
contemporary action-packed adventure that puts you in the leading role
of an emotional journey where your actions tell the tale. Set against
the backdrop of an epic story, the game focuses on a touching and
ever-changing relationship between you and a mysterious female
character who holds the key to many futures. The game is in
development for PLAYSTATION®3 computer entertainment system, Xbox
360™ videogame and entertainment system from Microsoft, and PC. No
ship timeframe has been disclosed.
"Through our partnership we are delivering games that are not only
engaging and compelling with interactivity, but we hope can also move
people emotionally," noted Young.
"I am truly enjoying the creative collaboration and we hope that
gamers will be as excited as we are about what we can bring to the
medium through our shared vision," added Spielberg.
About EA and Steven Spielberg Partnership
In 2005, EA and Steven Spielberg entered a multi-year
collaboration that would generate three new original franchise
properties. EA owns the intellectual properties and the franchises
will be developed, published, and distributed worldwide by EA.
Spielberg has been working directly with the EALA development teams at
the studio in Playa Vista to offer his signature style of storytelling
to the concept, design, and artistic vision of the new games.
About EALA
The mission at EALA is to be the definitive creative destination
for game makers and game development in Southern California. It is
home to the award-winning Medal of Honor™, Command & Conquer™
and The Lord of the Rings™ franchises. EALA drives innovation in
technology, art and game design by employing a first-class studio of
game-makers at its campus in Playa Vista, CA. The studio is also home
to EA's Worldwide Music and Music Marketing group and EA Mobile™.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for videogame systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, EA Mobile,
Medal of Honor, Command & Conquer are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Microsoft, Xbox, and Xbox 360 are trademarks of the Microsoft group of
companies. "PLAYSTATION" is a registered trademark of Sony Computer
Entertainment Inc. Wii is a trademark of Nintendo. All other
trademarks are the property of their respective owners.
CONTACT: EA Los Angeles
Brooke Cahalane, 310-754-7312
Public Relations Manager
bcahalane@ea.com
or
EA Redwood Shores
Robin Chandler, 650-628-3610
Sr. Director, Product Publicity
rchandler@ea.com
SOURCE: Electronic Arts Inc.