EA Mobile Retains Exclusive Mobile Distribution Rights Through
2008
LOS ANGELES & SEATTLE--(BUSINESS WIRE)--March 9, 2007--Electronic
Arts Inc. (NASDAQ:ERTS) today announced that PopCap Games®, Inc. has
extended the licensing agreement for Bejeweled® which grants EA
Mobile the exclusive worldwide mobile publishing rights to Bejeweled
and Bejeweled 2 through 2008.
According to internal data, Bejeweled has been a consistent top-10
selling mobile game across North American carriers since EA Mobile
first published the title in 2001. In 2006, Bejeweled continued its
run as a top five-selling mobile game in North America across all
major wireless carrier operators. This spring, EA Mobile and PopCap
Games will introduce an updated version of Bejeweled which will
feature enhanced graphics and audio effects, as well as new
multi-player* capabilities that will allow mobile gamers to go
head-to-head in over-the-air play.
"PopCap's Bejeweled is a timeless and tremendously popular game on
the mobile platform," said David Rohdy, vice president of worldwide
publishing for EA Mobile. "Over the next two years, EA Mobile will
continue to invest in the franchise, working closely with PopCap to
release enhanced versions of the game, including an innovative
over-the-air multiplayer version later this year."
"Bejeweled has seen amazing sales across all casual gaming
platforms and is really the perfect game for a mobile phone," said
David Roberts, CEO of PopCap. "EA Mobile has done an excellent job
with the franchise over the past six years and we are particularly
thrilled with the updated versions."
PopCap originally developed Bejeweled for Web and PC gameplay, and
the title has since expanded to videogame consoles, mobile phones,
PDAs, portable music players, in-flight entertainment systems, and
other electronic formats.
Bejeweled is currently available on all major mobile carriers in
North America and Europe. For more information on carrier availability
and pricing, visit www.eamobile.com.
*Multiplayer functionality in North America only, on select
carriers.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for videogame systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2006, EA posted
revenue of $2.95 billion and had 27 titles that sold more than one
million copies. EA's homepage and online game site www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are
trademarks or registered trademarks of Electronic Arts Inc. in the
U.S. and/or other countries.
About PopCap
PopCap Games (www.popcap.com) is the leading multi-platform
provider of "casual games" -- easy-to-play yet utterly entertaining
and engaging brain food enjoyed by players young and old, male and
female. Based in Seattle, Washington, PopCap was founded in 2000, and
has more than 110 employees in its Seattle, San Francisco and Dublin
offices. PopCap's games have been downloaded more than 200 million
times by consumers world-wide, and its flagship title Bejeweled® has
sold more than 10 million units across all platforms. PopCap games are
available for Web, PC, Mac, mobile phones, PalmOS and Windows Mobile
PDAs, Xbox Live Arcade, iPods, in-flight on leading airlines, as
scratch-off lottery tickets, and more.
PopCap, PopCap Games, and Bejeweled are registered trademarks of
PopCap Games, Inc. All other trademarks and registered trademarks are
the property of their respective owners, without intent to infringe.