Created Especially for the Wii and Nintendo DS Platforms, MySims Allows Players to Build a Town, Grow a Community and Discover a World of Their Own
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Sept. 18, 2007--Electronic
Arts Inc., (NASDAQ:ERTS) today announced that MySims™, the first
game in a revolutionary new product line from the developers of the
blockbuster franchise, The Sims™, has shipped to retails shelves
across North America. Designed especially for the Wii™ and Nintendo
DS™ platforms, MySims allows players to build a town, grow a
community and discover a world of their own!
"MySims gives players the ability to unleash their creativity in
every aspect of the game -- from characters with wacky hairstyles and
cool new clothing to the entire town including houses and everything
within them," said Studio Head of The Sims Label, Rod Humble. "MySims
is a wonderful little world that people can enter, enjoy, and explore
at their own pace changing it to their own desires."
MySims introduces a charming cast of whimsical characters while
delivering the creativity, customization and classic open-ended
gameplay that has enchanted The Sims players worldwide. Players begin
by creating their own toy-like MySims character that reflects their
personal style and attitudes. From bow-ties and baseball caps to
sunglasses and braces, the options are endless and the style is unlike
any The Sims game to date. By unlocking the latest trends, hairstyles
and accessories, players explore the game's incredible depth of
customization and expression... and the characters are just the
beginning!
After creating a unique MySims character, players will help turn a
rundown town into a thriving one by building and customizing objects
with the easy and fun-to-use Wii and Nintendo DS controls. From
one-of-a-kind homes and thriving businesses to amusing furniture and
more, fans can personalize their creations with customizable skins,
patterns, and unique themes. Each completed task will help the town
thrive, so what each player makes... makes all the difference!
As fans explore and build up their town, they'll begin to attract
new characters, like DJ Candy Supergroove -- the town's hippest disc
jockey who likes to spin music and deck out her home in the coolest
new fashions. Or cook up a slice with the famous Italian chef -- Gino
Delicioso -- the best pizza maker in town! Each of the 60 unique
characters bring knowledge and a fresh new experience to the town, and
it's up to each player who moves in and who moves out, proving there's
never a dull moment in the MySims community!
MySims is rated "E" for Everyone by the ESRB with descriptors for
Comic Mischief, Mild Cartoon Violence, and Gambling and will ship the
Wii and Nintendo DS versions in North America on September 18th and in
Europe on September 14th. The Wii version ships in Japan on September
27th, Nintendo DS version in Winter 2007. For more information on
MySims, or to check out the brand-new Sushi Chef Minigame, please
visit: http://mysims.ea.com/.
Product Specifications
Publisher: Electronic Arts
Developer: Electronic Arts Redwood Shores
Ship Date: September 18th, 2007 (NA)
Category: Simulation/Strategy
ESRB: Rating:"E" (Everyone)
PEGI: 3+
About The Sims
The Sims franchise celebrates an impressive 90 million units sold
life-to-date since its inception with The Sims launch in February
2000. Translated into 22 different languages over the past seven
years, The Sims franchise has quickly become a universal gaming and
cultural phenomenon. For the latest information about The Sims
franchise, please visit http://www.thesims.com. To check out the
hottest The Sims 2 creations made by our community members, please
visit http://www.thesims2.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. All other trademarks are the properties of their respective
owners.
CONTACT: EA
Amanda Taggart, Sr. Publicist,
650-628-2729
ataggart@ea.com
SOURCE: Electronic Arts Inc.