Featuring a Roster of Top Hip Hop and Hollywood Talent as well as
an Incomparable Soundtrack, DEF JAM: ICON Delivers the Most Authentic
Hip Hop Lifestyle Videogame Experience
REDWOOD CITY, Calif.--(BUSINESS WIRE)--March 6, 2007--Electronic
Arts (NASDAQ:ERTS), in partnership with urban lifestyle powerhouse Def
Jam Interactive, announced today that DEF JAM: ICON™ has shipped to
stores nationwide. Infusing the hottest hip hop beats with an
advanced, next generation fighting gameplay system, DEF JAM: ICON will
be available for the PLAYSTATION®3 computer entertainment system and
the Xbox 360™ video game and entertainment system.
Use the music to your advantage to strike down your opponent with
DEF JAM: ICON's new Building's with Bass fighting mechanic. The
musically charged environments become alive to the beat, creating
hazards that you can use to defeat your opponent. Players can even
trigger the beats to set off the hazards at the right time with the
game's unique DJ Controls. Never before has music become an
instrumental part in the actual gameplay of a videogame.
With brand new tracks from hip hop's greatest, DEF JAM: ICON
delivers the ultimate soundtrack. Big Boi, Lil Jon, Ludacris, T.I.,
and Young Jeezy are just a few names featured on both the soundtrack
and in the game. To keep the music fresh, players can load their own
MP3s into the game version for Xbox 360 and have their favorite beats
drive the environment and gameplay.
Become a hip hop icon and build your empire from the ground up in
the all-new single-player story mode. Written by renowned Hollywood
writers Virgil Williams and Cle "Bone" Sloan, DEF JAM: ICON delivers
an intense storyline unrivaled in any other hip hop lifestyle/fighting
game. Discover new talent, build a record label and do whatever it
takes to make it to the top.
Produced by EA Chicago, the developers of the acclaimed EA
SPORTS™ Fight Night franchise, the game is rated "M" (Mature) with
descriptors Blood, Strong Lyrics, Violence, by the ESRB with a MSRP of
$59.99. The official game website is http://www.defjamicon.com.
DEF JAM: ICON is also scheduled to ship in Europe on March 16 for
the PLAYSTATION 3 system and Xbox 360 and has been rated 18+ by PEGI
and the USK.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for videogame systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2006, EA posted
revenue of $2.95 billion and had 27 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
About Def Jam Interactive
Def Jam Interactive, a division of Def Jam Enterprises, is a
preeminent force in the digital industry, providing an authentic hip
hop experience through gameplay, cultural nuances, strategic
partnerships, music, talent and executive direction. Def Jam
Enterprises offers consumers a wide range of popular products and
services in a variety of industries including fashion, film, gaming,
and mobile. In addition to the partnership with Electronic Arts, Def
Jam Enterprises has also leveraged the power of the Def Jam brand in
the mobile space; by offering hip hop focused content for wireless
consumers via Def Jam Mobile. For more than 20 years, the executive
team behind Def Jam have helped guide the most successful careers in
entertainment: such as Jay Z, Mariah Carey, Ludacris, T.I., Kanye
West, Bon Jovi, The Killers, Ja Rule, DMX, Missy Elliott, and many
more. For more information, please visit www.defjamenterprises.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are
trademarks or registered trademarks of Electronic Arts Inc. in the
U.S. and/or other countries. "PlayStation", and "PLAYSTATION" are
registered trademarks of Sony Computer Entertainment Inc. Microsoft,
Xbox and Xbox 360 are either registered trademarks or trademarks of
Microsoft Corporation in the United States and/or other countries. Def
Jam®, Def Jam Icon™, and all associated trademarks and logos are
used under license from DJR Holdings, LLC and Simcoh, LLC. Def Jam
artists appear courtesy of The Island Def Jam Music Group. All other
trademarks are the property of their respective owners.