Homer Simpson Stars in an All-New, Thrilling Adventure, Exclusively on Mobile Phones
LOS ANGELES--(BUSINESS WIRE)--July 19, 2007--Electronic Arts Inc.
(NASDAQ:ERTS) today announced The Simpsons™: Minutes to Meltdown,
an original game developed exclusively for mobile phones starring the
world's favorite animated family. Created in conjunction with Fox
Mobile Entertainment and Gracie Films, Minutes to Meltdown takes
mobile gamers on a fast-paced, action-packed adventure through
Springfield. The game, which features Homer and a colorful cast of
Springfieldians, can now be downloaded directly from major wireless
carriers in North America and Europe and on the web via Jamster
(www.jamster.com).
"We are thrilled to put Homer, Bart, Apu and the rest of The
Simpsons gang into this mobile game," said Travis Boatman, VP
worldwide studios at EA Mobile. "With vibrant graphics, dynamic
animations, interactions with favorite Simpsons' characters, and
'laugh-out-loud' sound effects, Minutes to Meltdown delivers the
unique flavor and humor of the television show."
"Just as we did with The Simpsons movie, we waited until we had
the right product for fans before creating a mobile game," said Denise
Sirkot, executive vice president of Gracie Films. "The fantastic thing
about The Simpsons: Minutes to Meltdown is that, in addition to
capturing the energy and humor of the series, you can play it
anywhere, anytime."
In Minutes to Meltdown, gamers guide Homer as he races against the
clock and rushes through Springfield in order to stop a meltdown at
the Springfield Nuclear Power Plant. Players start in the Simpsons'
home then progress through fun, mobile-friendly missions in their
quest. Along the way, players will interact with Bart, Mr. Burns, Apu
and more of their favorite Springfieldians.
"The Simpsons are an internationally favorite family with the TV
show airing in over 50 countries," said Mitch Feinman, SVP, Fox Mobile
Entertainment. "Fans of The Simpsons and gamers alike are going to
love Minutes to Meltdown. It's easy-to-use but hard-to-master and
provides you a chance to experience life in Springfield."
For more information about games from EA Mobile, or to learn more
about Minutes to Meltdown, please visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
About The Simpsons™
Homer, Marge, Bart, Lisa and Maggie take traditional comedy and
family life and turn them upside down in FOX's critically acclaimed
series, THE SIMPSONS. Exploding into a cultural phenomenon in 1990,
THE SIMPSONS remains one of the most visible and marketable properties
both domestically and internationally. This Emmy Award®-winning
series is now in the history books as the longest-running sitcom
currently on television and the longest-running animated show in
television history. THE SIMPSONS is currently airing its 18th Season
and in production on their 19th season.
THE SIMPSONS is a Gracie Films Production in association with 20th
Century Fox Television.
Fox Mobile Entertainment
Fox Mobile Entertainment is a leading provider of mobile content
for wireless carriers and consumers. An industry pioneer, Fox Mobile
Entertainment created American Idol's text message voting system and
the Mobisode™, the now pervasive term for short episodes of
programming designed exclusively for mobile phones. The company has
since launched four Mobisode series; "24:Conspiracy" can be seen in 25
countries and has been translated into six languages. Fox Mobile
Entertainment is a division of Jamba which is a joint venture between
News Corporation (NYSE: NWS, NWS.A) and VeriSign, Inc. (NASDAQ, VRSN)
and headquartered in Beverly Hills, Calif., and Berlin, Germany.
EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
The Simpsons TM & ©2007 Twentieth Century Fox Film Corporation. All
Rights Reserved. All other trademarks are the property of their
respective owners.
CONTACT: EA Mobile
Tammy Schachter, 650-628-7223
tschachter@ea.com
or
Sparkpr
Matt Marquess, 415-321-1874
matt@sparkpr.com
SOURCE: Electronic Arts Inc.