Top Selling Franchise Unveils New Read and React System and is Now Available on Ten Platforms
REDWOOD CITY, Calif., Aug 14, 2007 (BUSINESS WIRE) -- Electronic Arts (NASDAQ:ERTS) today announced that Madden NFL 08,
the newest iteration of the best-selling EA SPORTS™ football
franchise with the exclusive videogame license of the NFL and PLAYERS
INC, is now available in stores nationwide. Awarded the 2007 Game
Critics "Best Sports Game" award at last month's E3 Media and Business
Summit, Madden NFL 08 features a unique combination of innovative
gameplay and authentic NFL football simulation.
Now in its 18th year, the Madden NFL Football franchise continues
to stand out as Madden NFL 07 was last year's #1 selling video game in
North America with more than seven million copies sold(1) since
launch.
Madden NFL 08 features a new Read and React system that allows
gamers to quickly identify the strongest players on the field, and to
make game-altering adjustments to further affect each and every play.
New player skill icons identify on-field strengths and weaknesses,
providing an immediate read on what an opponent is doing. This new
icon system complements a deeper gameplay experience that maximizes
the skill of the individual NFL superstars, separating them from the
role players, and takes NFL football strategy to a new level.
Players will rule the gridiron with intuitive controls, fluid
gameplay and a new branching animation system that yields the
jaw-dropping tackles and spectacular catches in Madden NFL 08. New
player moves, lateral passes and the dynamic Hit-Stick 2.0 gives
gamers an unprecedented and hyperrealistic NFL football experience.
Developed in Orlando, Florida by EA Tiburon, Madden NFL 08 is
available for the Xbox® and Xbox 360™ video game systems from
Microsoft, PlayStation®2 and PLAYSTATION®3 computer entertainment
systems, Wii™, Nintendo GameCube™, Nintendo DS™, PC, Mobile,
PSP® (PlayStation®Portable) handheld entertainment system and is
rated E by the ESRB.
EA SPORTS™ is the leading interactive sports software brand in
the world, with top-selling titles and franchises including Madden NFL
Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA®
Football, Tiger Woods PGA TOUR® and NASCAR® racing.
For more information about Madden NFL 08, check out
www.madden08.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U. S. and/or other
countries. John Madden NFL, FIFA, NHL, NBA, NCAA, Tiger Woods PGA TOUR
and NASCAR are trademarks of their respective owners and used with
permission. PLAYSTATION, PlayStation and PSP are registered trademarks
of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are
trademarks of the Microsoft group of companies. Nintendo GameCube,
Nintendo DS and the Wii are trademarks of Nintendo. All other
trademarks are the property of their respective owners.
(1) according to the NPD Group
SOURCE: Electronic Arts Inc.
Electronic Arts
Katherine Coulthart, Senior Publicist, 407-386-4812
kcoulthart@ea.com
Tyrone Miller, Senior PR Manager, 407-386-4905
tmiller@ea.com