Spanish version of Madden NFL 08 features San Diego Chargers Luis Castillo as cover athlete
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 16, 2007--Electronic
Arts Inc., (NASDAQ:ERTS) announced today that Madden NFL 08 En Espanol
will be available this December for the PlayStation®2 computer
entertainment system and Xbox 360™ video game system from
Microsoft. Fully translated in Spanish, Madden NFL 08 en Espanol will
feature San Diego Chargers defensive end Luis Castillo on the box
cover. Madden NFL 08 en Espanol features exclusive Spanish language
content, including additional music tracks, and Spanish play-by-play
and game analysis voice-over.
"I am extremely proud to be selected as the cover athlete for
Madden NFL 08 en Espanol," said Castillo. "This illustrates the
growing popularity of Madden and NFL football within the
Spanish-speaking community."
Castillo, a San Diego Chargers first round draft pick in 2005,
ranked third on the team in sacks and was selected as a
second-alternate to the AFC Pro Bowl last year. Castillo is from the
Dominican Republic and speaks fluent Spanish, and he is only the
second Dominican Republic player to be drafted and start in the NFL.
In 2005, he was an All-Rookie Team selection by NFL.com, Pro Football
Weekly and the Professional Football Writers of America.
Madden NFL 08 En Espanol is part of the NFL's and NFL PLAYERS
commitment to deliver customized content to a growing Hispanic fan
base.
"We are pleased to partner with EA to bring fans Madden NFL 08 en
Espanol, another innovative way to serve our fans," says Mark Waller,
NFL senior vice president of marketing and sales. "This customized
version of Madden provides a fun and high-tech educational tool for
our Spanish-speaking fans around the world. The game is a great way to
introduce fans to the NFL, enabling them to understand and enjoy the
game even more."
Other ways the NFL reaches its Spanish-speaking fans include:
NFLatino.com, NFL Monday Night Football on ESPN Deportes, NBC Sunday
Night Football in Spanish via SAP, Univision Radio's 30-game
lineup, Telemundo specials surrounding Super Bowl XLII, as well as NFL
coverage throughout the season on Telemundo's weekly sports and
entertainment shows.
Alvaro Martin, the first Spanish-language play-by-play broadcaster
for ABC Sports' "Monday Night Football, is featured as the broadcast
voice of Madden NFL 08 en Espanol. Martin has an impressive broadcast
background with experience as one of the top Spanish-language
play-by-play announcers for ESPN International, with five NBA Finals,
two World Series and six Super Bowls to his credit. Madden NFL 08 en
Espanol will also feature three exclusive Spanish songs, "Los Que
Luchamos" by Kinto Sol, "Blame Me" performed by Molotov and "Relax" by
Mana, added to the Madden soundtrack.
EA SPORTS™ is the leading interactive sports software brand in
the world, with top-selling titles and franchises including Madden NFL
Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA®
Football, Tiger Woods PGA TOUR® and NASCAR® racing.
Developed in Orlando, FL by EA Tiburon, Madden NFL Football, now
in its 18th year, continues to stand out as Madden NFL 07 was last
year's #1 selling video game in North America with more than seven
million copies sold(a) since launch.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
John Madden, NFL, NBA, FIFA, NHL, NCAA, Tiger Woods, PGA TOUR and
NASCAR are trademarks of their respective owners and used with
permission. PLAYSTATION is a registered trademark of Sony Computer
Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the
Microsoft group of companies. All other trademarks are the property of
their respective owners.
(a) According to NPD data.
CONTACT: Electronic Arts Inc.
Katherine Coulthart, 407-386-4812
Sr. Publicist
kcoulthart@ea.com
Tyrone Miller, 407-386-4905
Sr. PR Manager
tmiller@ea.com
SOURCE: Electronic Arts Inc.