Pioneering MMORPG Receives Massive Graphic and Gameplay Update Via Free Downloadable Expansion -- New 14-day Trial Available
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 27, 2007--Electronic
Arts Inc (NASDAQ:ERTS), the world's leading interactive entertainment
company, today announced that Ultima Online™: Kingdom Reborn, the
latest expansion to Ultima Online, is now available for free download
at UO.com and IGN's popular game download site FilePlanet. Ultima
Online: Kingdom Reborn introduces a stunning graphic update, all-new
user interface and updated new player experience to Ultima Online, the
MMO that ushered in the modern MMO era. Ultima Online: Kingdom Reborn
is available for free to all players at:
UO.com
www.uoherald.com/kingdomreborn/gamefiles
FilePlanet
http://www.fileplanet.com/promotions/uo
For newcomers to Ultima Online, a free 14-day trial of Kingdom
Reborn is now available for download at:
http://www.uoherald.com/kindomreborn/trial
With Ultima Online: Kingdom Reborn, the legendary kingdom has been
redrawn, reengineered and rebuilt for the next decade of players
seeking an epic, fantasy MMO experience. The revamped new player
content welcomes those who have never adventured through the
celebrated lands of Ultima Online. Additionally, enhanced visuals and
brand-new user interface present the game in a whole new light to
veteran players.
"As the tenth anniversary of Ultima Online's launch approaches,
Kingdom Reborn introduces an entirely new experience while preserving
the spirit of the classic MMO," said Mark Jacobs, VP and General
Manager of EA Mythic. "Kingdom Reborn represents EA's ongoing
commitment to MMOs and Ultima Online's dedicated and loyal community,
some of whom have been playing the game since its launch almost ten
years ago."
To learn more about Ultima Online: Kingdom Reborn, visit
www.uo.com/kingdomreborn. This game is rated "T" (Teen) by the ESRB.
About Ultima Online
Released in September 1997, Ultima Online features an epic
storyline incorporating elements of magic and fantasy. With devoted
followers around the world, Ulitma Online has thrived for a decade.
The game has spawned seven expansions and dozens of free content
updates, making it one of the deepest, largest MMORPGs ever created.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
Ultima, Ultima Online, EA, EA SPORTS, EA SPORTS BIG and POGO are
trademarks or registered trademarks of Electronic Arts Inc. in the
U.S. and/or other countries.
CONTACT: EA Mythic
Steve Perkins, 703-877-8549
press@eamythic.com
or
EA
Tammy Schachter, 650-628-7223
Corporate Communications
tschachter@ea.com
or
Kohnke Communications
Eddiemae Jukes, 415-777-4000
eddiemae@kohnkecomm.com
SOURCE: Electronic Arts Inc.