Grip-it and Rip-it in an All-New Skateboard Franchise for Mobile Phones
LOS ANGELES--(BUSINESS WIRE)--Sept. 13, 2007--Electronic Arts Inc.
(NASDAQ:ERTS) today announced the launch of SKATE, an all-new extreme,
high-flying skateboarding game for mobile phones. The newest franchise
from EA Mobile, SKATE lets anyone with a cell phone hit the half-pipe
to perform ollies, grinds and many more tricks.
In SKATE, players can choose to play freestyle or skate their way
through the fictional city of San Vanelona on a mission to become a
skateboarding superstar by pulling off enough slick moves to capture
the cameras and land on the cover of Thrasher magazine. Delivering a
mobile game experience that captures the essence and authenticity of
the console title, SKATE also features professional skaters such as
Danny Way, Chris Cole, Mike Carroll and Rob Dyrdek for players to
interact with.
"SKATE delivers all the hallmarks of a quality mobile title with
exciting graphics, approachable gameplay and accessible challenges,"
said Travis Boatman, VP of Worldwide Studios at EA Mobile. "Whether
you're a hardcore skater or a casual gamer who has never been on a
skateboard before, you'll be able to experience the thrills of extreme
skateboard action with simple controls that make it easy and fun for
anyone to pull 360s, grinds, kick-flips and more."
SKATE is now available for purchase and download from most major
mobile operators in North America and Europe. For more information
about SKATE, or to determine availability for your mobile phone,
please visit www.skate.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
CONTACT: EA Mobile
Trudy Muller, 650-628-2926
tmuller@ea.com
or
EA for SKATE
Peter Nguyen, 650-628-3607
pnguyen@ea.com
or
Sparkpr
Matt Marquess, 415-321-1874
matt@sparkpr.com
SOURCE: Electronic Arts Inc.