Popular Video Game Series Embraces Player Creativity,
Customization and Personal Expression Through a New, Delightful Cast
of Characters
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Feb. 26, 2007--Electronic
Arts (NASDAQ:ERTS) announced today that the company is developing
MySims™, the first game in a revolutionary new line from the
developers of the blockbuster franchise The Sims, designed especially
for the Wii™ and Nintendo DS™ platforms.
MySims introduces a charming cast of whimsical characters while
delivering the creativity, customization and classic open-ended
gameplay that has enchanted Sims players worldwide. Players begin by
creating their own toy-like Sim that reflects their personal style and
attitudes. From pig-tails and baseball caps to dreadlocks and Mohawks,
the options are endless and the style is unlike any Sims game to date.
By unlocking cool new clothing, hairstyles and accessories, players
explore the game's incredible depth of customization and expression...
and the characters are just the beginning!
Transforming the traditional Sims gameplay for the Wii and
Nintendo DS platforms, MySims moves the player to a delightful but
disorganized town where -- thanks to the easy and unique controls --
they can re-shape everything and make it their own. The town is
rundown, but the player can make it much more dynamic. Using a
selection of building blocks, unique patterns and engaging creativity
tools, players can design furniture and appliances, architect new
homes and businesses, and re-define the entire MySims landscape!
As players explore and build up the town, they will get to know
dedicated, long-time residents like the always-busy Mayor Rosalyn P.
Marshall and Buddy -- the mostly-lazy hotel Bellhop. Once things start
to look up, they'll meet and choose from a variety of colorful,
would-be residents. Will they build a restaurant for Gino Delicioso
the Italian Chef, or will they help Ocean Breeze set up his Yoga
studio instead?
Design is everyone's domain in MySims. From building a new Pizza
Oven for Gino to putting the finishing touches on a new roof for
Buddy's busy hotel, each completed task will help the town grow. As it
expands to new areas, players will receive special building blocks,
decorations and patterns which help customize their unique creations.
From furniture and buildings to the town as a whole, every choice
informs how residents and visitors feel and behave.
"We want MySims to provide a creative play experience like never
before on a video game system," said Executive Producer Tim
LeTourneau. "By giving players the tools to create literally any kind
of world they want in MySims, we're reinforcing the idea that the
players create the magic. Will the town support a plethora of spooky,
mysterious townsfolk -- or buzz with the laughter and smiles of
fun-loving Sims? It's your call! In MySims, what players make... makes
all the difference!"
MySims will be available for the Wii and Nintendo DS platforms in
fall 2007.
About MySims
MySims is the first game in a revolutionary new line from the
developers of the blockbuster franchise The Sims™, designed
exclusively for the Wii and Nintendo DS platforms. Explore a whole new
world that's yours to transform with MySims. Socialize with the locals
and uncover all sorts of useful and surprising treasures hidden
throughout the town. Accessible and intuitive controls make it
enjoyable to create Sims, build their homes, and interact with other
Sims and their world. For more information check out www.Mysims.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for videogame systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS™,
EA™, EA SPORTS BIG™ and POGO™. In fiscal 2006, EA posted
revenue of $2.95 billion and had 27 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, MySims and
The Sims are trademarks or registered trademarks of Electronic Arts
Inc. in the U.S. and/or other countries. Wii and Nintendo DS are
trademarks of Nintendo. All other trademarks are the property of their
respective owners.